Parse.ly vs. Visitor Queue

For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.

Incentivized

[Visitor Queue is] very useful to track visitors to your website where they have interacted with a page but not filled out a lead form.

Incentivized

• Real-time metrics are great and help us decide what content to follow up on.
• Audience segmenting is key, helps us determine where we're strong and where we're not.
• Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.

Incentivized

• Helps identity each lead in a greater details
• By clicking on the lead, I'm able to see all information on the page
• Structured and proper analysed

Incentivized

• Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
• I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
• Some more customization of reports (or maybe more training).

Incentivized

• Having all websites combined into one so you don't have to add filters to each one separately
• The buttons should be a little clearer (maybe use words instead of buttons) so it's easier to find where things are on the site

Incentivized

Cost is always a factor when considering any renewal, so we will always see how that compares to other offerings, but we have been pleased with the functionality from Parse.ly. Importantly, it has engaged news teams, and writers can easily assess their own performance--it is not just a management tool. This wider take-up makes it more likely that we would renew.

Incentivized

we are still early stage and costs are a little bit high and we need to have a bigger team to optimize the outcome

The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.

Incentivized

it was pretty straight forward and easy to use with small teams

Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data).

Incentivized

we had no problems in getting support

the training was ok, we knew the basics and we didnt need intensive training.

It was easy to implement and we did not have any issiues

Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the effectiveness of content changes, which is particularly important for content-heavy sites that need to iterate quickly.

Incentivized

I evaluated Lead Forensics. It's very similar to Visitor Queue but more expensive and I would say the only thing that seems to be a bit better is their dashboard is more comprehensive/visual.

Incentivized

• Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.

Incentivized

• We did not select the tool.
• It was in the top 3 of solutions we looked at
• Again, we had a unique requirement and it didn't fit

Incentivized