Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
$499
per month
Pricing
Parse.ly
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Parse.ly
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup Fee
Required
Additional Details
—
More Pricing Information
Community Pulse
Parse.ly
Considered Both Products
Parse.ly
Verified User
Chose Parse.ly
Parse.ly provides clearer insights into what stories are performing strongly in real time. Its interface is more user-friendly and it is easy to compare different time periods, titles or author statistics. Chartbeat had a website overlay to show where readers are going on site, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Parse.ly
Faster feedback and quicker visualization than what Google provides. However, it obviously can't get as specific or in-depth as Google Analytics
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
Doesn't come with an integrated overlay like Chartbeat, but is more intuitive (just) than GA. Seems more accurate and detailed than Chartbeat but less than GA. It's my go-to for day-to-day traffic engagement but monthly I'm more likely to look at in-house GA-generated reports.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
I have not used or evaluated any other platforms similar to Parse.ly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
Parse.ly is way better because of how much more user-friendly and intuitive it is.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
Parse.ly is the most comprehensive interface and system.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
Firstly, I didn't make the business decision to use Parse.ly. I'm just an employee using it. However, the first thing you notice is the change in appearance. Parse.ly's dashboard looks far more complicated than Chartbeat's and the black, white, and green theme [are] not as …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
Parse.ly has very rich products and market use in media for content analytics. [The] dashboard provides [a] holistic view on the overall site visitor's information and what needs improvements. [The] dashboard is divided based on sections, author, posts, pages, etc., on the site …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
Adobe Analytics is our organization's "official" data source and provides a much more in-depth feature set and customizable reporting tool. It's much less user-friendly than Parse.ly but can provide more detailed reporting. Google Analytics is used by my organization as a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Managing Editor at Foundation for Economic Education (Online Media, 11-50 employees)
Chose Parse.ly
I used Google Analytics for years. I loved it and still love it. Google Analytics isn't as robust as Parse.ly and doesn't have some of the same capabilities, nor do I trust the data as much. But Google Analytics is still really good, and it's free. If I were at a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
Parse.ly is far more user-friendly than Google Analytics, which feels like a developer's tool by comparison. Parse.ly feels like it is designed for ease of access and use. While analyzing trends is more difficult in Google Analytics, it is straightforward in Parse.ly. Google …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Parse.ly
I use then in tandem; where Parse.ly lacks, I go over to Google Analytics and vice versa. Sometimes I need to look deeper at referral sources and that is where Parse.ly isn't as strong, especially if I am looking at a bigger set of content.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Editor in Marketing at Future Publishing (Marketing & Advertising, 501-1000 employees)
Chose Parse.ly
Parse.ly works better than Google Analytics. This is mainly due to its simplicity whereas Google Analytics can quickly become quite complicated with a lot of moving parts. Parse.ly, on the other hand, is quick to learn and understand while also providing a lot of information.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Parse.ly
Parse.ly is easier to use and more self-explanatory than Google Analytics. The site essentially explains itself upon visiting it. Chartbeat was quite good but I believe Parse.ly provides more granular details on web traffic and gives the user more insights into how and why …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Technical Writer in Social Media at Todos Los Jugadores (Writing & Editing, 51-200 employees)
Chose Parse.ly
Parse.ly is easier to track and to understand for me than the features that Google Analytics offers. Nonetheless, graphics seems to be more complex in Google's environment, which [I feel] can be a weakness for Parse.ly in the case of Data Analysts. Although, both are used in …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
