OutboundEngine vs. WebEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
WebEngage
Score 8.0 out of 10
N/A
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification Email Marketing SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…N/A
Pricing
OutboundEngineWebEngage
Editions & Modules
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
No answers on this topic
Offerings
Pricing Offerings
OutboundEngineWebEngage
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$99 per userNo setup fee
Additional DetailsMore information is available on the vendor's website.Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
More Pricing Information
Community Pulse
OutboundEngineWebEngage
Features
OutboundEngineWebEngage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OutboundEngine
8.1
Ratings
9% above category average
WebEngage
7.4
Ratings
2% below category average
Mobile optimization8.60 Ratings6.30 Ratings
Email deliverability reporting7.90 Ratings7.10 Ratings
List management7.90 Ratings7.80 Ratings
Dynamic content00 Ratings7.30 Ratings
Ability to test dynamic content00 Ratings7.70 Ratings
Triggered drip sequences00 Ratings8.20 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
OutboundEngine
5.8
Ratings
15% below category average
WebEngage
6.1
Ratings
24% below category average
Automated sales alerts and tasks5.80 Ratings5.60 Ratings
Lead nurturing automation00 Ratings6.60 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
OutboundEngine
7.9
Ratings
18% above category average
WebEngage
-
Ratings
Social sharing and campaigns7.90 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
OutboundEngine
-
Ratings
WebEngage
6.9
Ratings
7% below category average
Calendaring00 Ratings8.00 Ratings
Event/webinar marketing00 Ratings5.70 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
OutboundEngine
-
Ratings
WebEngage
7.2
Ratings
2% below category average
Dashboards00 Ratings7.50 Ratings
Standard reports00 Ratings7.50 Ratings
Custom reports00 Ratings6.70 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
OutboundEngine
-
Ratings
WebEngage
7.1
Ratings
5% below category average
API00 Ratings8.20 Ratings
Role-based workflow & approvals00 Ratings7.10 Ratings
Customizability00 Ratings6.80 Ratings
Integration with Salesforce.com00 Ratings6.10 Ratings
Best Alternatives
OutboundEngineWebEngage
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutboundEngineWebEngage
Likelihood to Recommend
8.3
(0 ratings)
7.3
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
-
(0 ratings)
Usability
6.4
(0 ratings)
-
(0 ratings)
Availability
8.9
(0 ratings)
-
(0 ratings)
Support Rating
7.9
(0 ratings)
-
(0 ratings)
User Testimonials
OutboundEngineWebEngage
Likelihood to Recommend
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
Read full review
When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Read full review
Pros
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
Read full review
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Read full review
Cons
  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
Read full review
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Read full review
Likelihood to Renew
AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
Read full review
No answers on this topic
Usability
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
Read full review
No answers on this topic
Reliability and Availability
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
Read full review
No answers on this topic
Support Rating
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
Read full review
No answers on this topic
Alternatives Considered
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
Read full review
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
Read full review
Return on Investment
  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
Read full review
  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Read full review
ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

WebEngage Screenshots

Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)