Optimizely Content Marketing Platform vs. Xinet

I think it's really well suited for organizations that have either big marketing teams that are scattered across different regions and different time zones because it helps everyone be aligned in terms of what is happening at any given time. That to me is one of the best things it can offer. The second thing is the management of the processes. You are not constantly reinventing the wheel when you work in marketing, you tend to have a process for doing certain jobs. For example, if you need to do an email or if you need to do a webinar, you will know what steps you need to take in order to deliver that. If you have lots of stakeholders that need to review things and need to approve things before they can go live, the CMP is the best tool for this because it keeps track of everything that is happening. You can assign steps to your legal team or your regulatory team and they have to go into the platform, be able to review whatever it is that you need them to review or approve. It keeps track of when that happened. There's no guesswork. You eliminate having to send things by email, by teams, by smoke signals. It's all in one place and if you ever needed to go back into things, everything gets saved there as well. All your working files up to your final files are all saved within the platform. You can manage your versions, you can reuse things in the future. There's so many possibilities for it. It depends on what you're trying to do, but at bedtime, if I do anything, no matter what you're trying to do, you'll find the right application within the platform to be able to make your job alive easier.

Incentivized

As a legacy DAM system, Xinet is great. But historically they have been slow to develop new features and they have allowed their competitors to take the lead with more modern features like video and digital/social support and more intuitive interfaces. It seems that most DAM companies have a cloud-first view on their storage, while Xinet, which emerged from on-premises servers, has only recently begun to move into that space. That said, Xinet is a niche product perfect for anyone needing to manage large, still photoshoots and rights-managed assets, and then share them with large teams since it is not based on a per-user pricing structure.

Incentivized

• Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
• Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
• CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.

Incentivized

• Organize assets by metadata.
• Grouping assets in a smart manner.
• Search capability.

Incentivized

• In my opinion, there are too many notifications, making it difficult to manage and figure out which ones are necessary and which ones are not.
• I feel workflows are over engineered.
• For medium-sized organizations, the tool is overly complicated and requires a significant investment to optimize it.

Incentivized

• Automated triggers and actions could be a little more intelligent and could use a better interface (visual) for setting them up.
• Drag and drop file movements in the web portal would be a tremendous improvement.
• 3D file previewing for max and maya files would make the software invaluable to our teams.

Incentivized

As a Content Operations Manager, I find the customizable task views and calendar views to be most helpful in the Plan Module. This allows me to have visibility into each team's overdue tasks, and determine where my time is best allocated to help in content production. The Library is a easy to access and highly used function as well for sharing assets across teams

Incentivized

Xinet is intuitive to use. It is perhaps the only DAM that features a traditional mounted volume, so anyone working in an environment with local servers will love it. Search is accurate and faceted searches allow users to narrow search results. Setup requires a lot of training if you want to leverage all of its complex workflow capabilities.

Incentivized

I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production

Incentivized

Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms

Incentivized

The NewsCred team is very responsive and helpful with any technical issues.

Incentivized

Support is handled by third-party server integrators. Our partner, NAPC, has always been there when we've needed them and also develops unique plugins to expand XInet's capabilities.

Incentivized

Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption

Incentivized

I use mainly Microsoft Dynamics, CRM, customer insights, journeys for marketing, email automation or marketing automation. I use Seismic. We're looking to launch an events platform, which I'm not using yet, but that will be a tool that I will want to integrate with the other systems I'm using. Customer Insights Journeys is probably the biggest other tool that I use that I'm trying to be an SME in.

Incentivized

We selected Xinet based on having a large number of potential users and wanted unlimited web seats. Paying a one time software fee versus a monthly seat payment was a big draw. Telescope was four to five times more expensive and was not feasible at the time. We liked Basecamp but we needed a local solution for storage, not hosted.

Xinet is a great platform to build off of. We use it in combination with Enfocus Switch which has greatly improved the automation capabilities and we use Xinet as the portal for external users. Our internal users very rarely interact with the Xinet GUI.

Incentivized

Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website

Incentivized

• It certainly has helped. I think there is guardrails in how you use CMP, what you are putting in. It needs to be the right way of how you want to work, otherwise you're going to create a mess within CMP. So creating that framework outside and implementing it into the system I think is quite important. Again, that's our way of working, but I think it has helped us.

Incentivized

• Increased employee efficiency
• Proper usage of assets
• Client management and control

Incentivized