Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.
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Optimizely Content Marketing Platform
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Optimizely Content Marketing Platform
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Community Pulse
Optimizely Content Marketing Platform
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Verified User
Chose Optimizely Content Marketing Platform
Cheaper, and it has its own location finder tool, promotion codes can also be set up directly in Optimizely Content Marketing Platform as it also has an e-commerce setting. Redirections can be managed within Optimizely Content Marketing Platform, as well as vanity URLs or short …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Optimizely Content Marketing Platform
We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Optimizely Content Marketing Platform
information is easier to find. better connected so that you can see everything you need without needing to break into Jira tickets for more details
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Optimizely Content Marketing Platform
It makes campaign based workflow process possible, which Trello did not accomodate.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Optimizely Content Marketing Platform
Optimizely Content Marketing Platform is continually developed and improving and is part of the larger suite of Optimizely products. Kapost has not been competitive since they were acquired by Upland.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Optimizely Content Marketing Platform
Optimizely Content Marketing Platform is better for shared content development and approval processing. It provides better transparency and history for a specific piece of content than Asana, Trello and Smartsheet, though it competes closely with Monday in this regard. The …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Optimizely Content Marketing Platform
I think both of them are great tools but we saw ourselves performing efficiently and with a great turn around time with Optimizely Content Marketing Platform. I have also used the other tool for a very brief time so was unable to explore the features completely to evaluate. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Optimizely Content Marketing Platform
Ultimately I think monday.com with Canva works a bit better for our organization. It is more versatile. I enjoy being able to use forms from outside sources. Canva is very versatile in images and design. Hootsuite works well for posting to multiple social accounts but recently …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Optimizely Content Marketing Platform
Optimizely Content Marketing Platform allows users to perform A/B testing for their marketing campaigns which isn't available in Hubspot and Sprinklr. This helps to gather valuable data and insights on what works best in their campaigns and what doesn't. Optimizely Content …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Optimizely Content Marketing Platform
CMP is purpose built for content creation and delivery, not a general-purpose or developer platform hacked to manage content development. This specificity helps to assure users are focused on the purpose of the platform as well as the embedded tools to assure the work is done …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Marketing Design Manager in Marketing at Hunter Engineering Company (Automotive, 1001-5000 employees)
Chose Optimizely Content Marketing Platform
The other digital asset management platforms did not offer a task collaboration feature at the time. The other task management platforms do not offer digital asset management. Both were truly needed for our business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Optimizely Content Marketing Platform
Reporting is easy to access and use with Optimizely Content Management System, HubSpot is used as our CRM.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Creative Copywriter at A Place for Mom (Hospitality, 501-1000 employees)
Chose Optimizely Content Marketing Platform
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Digital Delivery Analyst in Information Technology at J.R. Simplot Company (Food Production, 10,001+ employees)
Chose Optimizely Content Marketing Platform
We find Optimizely CMP easy to use so bringing someone new on to the tool is quick. We also appreciate how Optimizely is constantly asking, listening and delivery on the needs of their customers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Optimizely Content Marketing Platform
I was not involved in evaluation of this platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Sales Manager in Sales at Synopsys (Computer Software, 10,001+ employees)
Chose Optimizely Content Marketing Platform
Looking at Welcome software is easy, since Optimizely acquired Welcome software I am enjoying both worlds under the same roof (since it was also integrated into Optimizely platform). Looking at MS SharePoint is a completely different platform, in which I find more difficult to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Optimizely Content Marketing Platform
NewsCred overall is easier to use and establish workflows. The platform is more customizable and organized.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Content Marketing Specialist in Marketing at Meltwater (Public Relations and Communications, 1001-5000 employees)
Chose Optimizely Content Marketing Platform
NewsCred competes with Contently for content management and syndicated content/freelance writers. The interface for NewsCred is much prettier than Contently and they have a more robust platform for all things content marketing. I haven't delved much further into NewsCred …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a Content Operations Manager, I find the customizable task views and calendar views to be most helpful in the Plan Module. This allows me to have visibility into each team's overdue tasks, and determine where my time is best allocated to help in content production. The Library is a easy to access and highly used function as well for sharing assets across teams
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Honestly, I'd rather use Smartsheet paired with a digital asset management tool. It’s more flexible, easier to navigate, and better suited for mid-size teams that need to move quickly without the overhead and complexity that comes with Optimizely. We currently have Optimizely because an investment has been made in the tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
