Opal

Opal

10 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Opal	Score9.1 out of 10	Enterprise companies (1,001+ employees)	Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…	$8.29 per month

Pricing

Opal

Opal Pro: $8.29
per month
Opal: Free Forever
Teams Pro: Custom Pricing
per month

Pricing Offerings
Opal
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Opal
Considered Both Products	OPAL Kenji Onozawa Social Media Manager in Marketing at Alaska Airlines (Airlines/Aviation, 10,001+ employees) Chose Opal I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Perco… Incentivized Helpful? Teena Thach Associate Community Manager in Marketing at Starbucks (Marketing and Advertising, 5001-10,000 employees) Chose Opal You get for what you paid for. Opal has more features. Incentivized Helpful? Kelly Rigotti Director of Digital Marketing in Marketing at SAP Concur (Computer Software, 5001-10,000 employees) Chose Opal I have used Kapost, which has a better editorial calendar sharing functionality for non users, but which is not as good for social, content planning or publishing. Incentivized Helpful? Verified User Chose Opal Opal is the most streamlined and visual of the options I've seen. In a high-speed industry where collaboration platforms MUST work quickly and be highly visual, the platform's attention to UX is a game-changer. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

User Ratings
	Opal
Likelihood to Recommend	9.2 (5 ratings)
Likelihood to Renew	10.0 (1 ratings)

User Testimonials
	Opal
Likelihood to Recommend	OPAL I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people. Incentivized Kenji Onozawa Social Media Manager Read full review
Pros	OPAL Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams. Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration. High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels. Incentivized Kelly Rigotti Director of Digital Marketing Read full review
Cons	OPAL No publishing capabilities, for the most part. No analytics tie-ins. Rather pricey. Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile. Incentivized Verified User Read full review
Alternatives Considered	OPAL You get for what you paid for. Opal has more features Incentivized Teena Thach Associate Community Manager Read full review
Return on Investment	OPAL Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments. Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers. I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth. Incentivized Kenji Onozawa Social Media Manager Read full review
ScreenShots	Opal Screenshots