NinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate return on marketing investments. NinjaCat users can connect, clean, and transform marketing data in NinjaCat then ship it to any of the leading data warehouses via its API or code free replication…
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Parse.ly
Score 7.8 out of 10
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Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
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Pricing
NinjaCat
Parse.ly
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
NinjaCat
Parse.ly
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Required
Required
Additional Details
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More Pricing Information
Community Pulse
NinjaCat
Parse.ly
Features
NinjaCat
Parse.ly
Web Analytics
Comparison of Web Analytics features of Product A and Product B
NinjaCat is very good if you have a lot of clients in the same Industry doing similar advertising. You can set up templates and use them across multiple clients. All of our clients are in the same business and do digital advertising on the same platforms. It is time-consuming to set up the first set of reporting templates, so it could become cumbersome if you have different clients in different industries. That being said, the NinjaCat staff will do their best in assisting you with the onboarding and set up process.
For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
Real-time metrics are great and help us decide what content to follow up on.
Audience segmenting is key, helps us determine where we're strong and where we're not.
Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
The training was a little rocky, but that should be expected when implementing a new platform with such a vast scope of data sources and reporting formats.
Communication with our designated rep was a little difficult. I realize that they were trying to manage their time, but sometimes I just needed a 2-minute phone call to get an answer, and that proved to be difficult.
Occasional reporting delays. If you schedule too many client reports on the same day and time, the system can get bottlenecked. We haven't had any recent backlogs, but in the beginning it was troublesome.
Cost is always a factor when considering any renewal, so we will always see how that compares to other offerings, but we have been pleased with the functionality from Parse.ly. Importantly, it has engaged news teams, and writers can easily assess their own performance--it is not just a management tool. This wider take-up makes it more likely that we would renew.
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data).
NinjaCat offers the best of both worlds. It will not break the bank, as these other platforms can run high prices for small businesses, but at the same time offers one of the most in-depth data insights. The biggest difference though is the support team at NinjaCat. They will help you design any template when it seems like it can't be done and are friendly and patient the entire time.
Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the effectiveness of content changes, which is particularly important for content-heavy sites that need to iterate quickly.
Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
