nDash vs. PathFactory

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
nDash
Score 9.3 out of 10
N/A
nDash offers software and services used by B2B brands & agencies to scale written content creation (without sacrificing quality). nDash's models are built to support content goals of all sizes, whether the company is seeking an occasional blog post or wants to build out complex campaigns at scale.
$300
per year
PathFactory
Score 7.8 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
Pricing
nDashPathFactory
Editions & Modules
Pro
$300
per year
Managed
$799
per month
No answers on this topic
Offerings
Pricing Offerings
nDashPathFactory
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
nDashPathFactory
Features
nDashPathFactory
Content Creation
Comparison of Content Creation features of Product A and Product B
nDash
8.8
Ratings
9% above category average
PathFactory
-
Ratings
Ideation9.00 Ratings00 Ratings
Approval workflows9.20 Ratings00 Ratings
Content collaboration8.70 Ratings00 Ratings
Content calendar8.40 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
nDash
-
Ratings
PathFactory
9.1
Ratings
12% above category average
Content hub00 Ratings9.40 Ratings
Forms / Gated content00 Ratings9.30 Ratings
Embedded CTAs00 Ratings8.60 Ratings
Content distribution00 Ratings9.00 Ratings
Content promotion00 Ratings9.00 Ratings
Content automation00 Ratings9.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
nDash
-
Ratings
PathFactory
9.0
Ratings
14% above category average
Audience profiling and targeting00 Ratings9.50 Ratings
Closed-loop tracking and reporting00 Ratings9.40 Ratings
Content performance analytics00 Ratings8.20 Ratings
Campaign optimization dashboard00 Ratings8.90 Ratings
Best Alternatives
nDashPathFactory
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
nDashPathFactory
Likelihood to Recommend
9.3
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
8.6
(0 ratings)
9.3
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
8.2
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
9.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.3
(0 ratings)
Product Scalability
-
(0 ratings)
8.6
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.3
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
nDashPathFactory
Likelihood to Recommend
nDash is best suited for experienced writers who specialize in a niche. By default, companies using nDash for content should have a solid budget as you're paying for quality content and results
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It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
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Pros
  • Account managers are super responsive and easy to work with.
  • They manage billing/payment and pay almost immediately once assignments are approved.
  • nDash provides an easy way to connect with clients.
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  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
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Cons
  • The one time I ran into a small issue with the platform -- I don't even recall what it was now -- I emailed the team and mentioned it. I think it was later that afternoon that I got a return email thanking me for the heads up and letting me know the issue was resolved.
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  • Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
  • Better instructions on how to customize tracks and use the different tools.
  • Users that come in without UTM parameters should still be included in all data reporting.
  • The reporting is confusing.
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Likelihood to Renew
No answers on this topic
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
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Usability
The platform is intuitive and easy to use. In the rare instances I've had issues, the team has addressed them swiftly
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Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
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Reliability and Availability
No answers on this topic
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Performance
No answers on this topic
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
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Support Rating
No answers on this topic
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues. Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
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In-Person Training
No answers on this topic
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
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Online Training
No answers on this topic
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Implementation Rating
No answers on this topic
Any implementation of a tool like PathFactory is going to be a heavy lift in terms of organization, strategy, tracking, and execution. However, we on boarded at a time where a lot of what we wanted to do with PathFactory had to be custom built, from CTA buttons to matching the brand to the landing page look, it took a ton of work and a lot of time from other departments to execute and to feel truly “ready.”
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Alternatives Considered
I've explored and created profiles on several different content agencies/content sites and have found them to be lacking -- so many are a race to the bottom with writers of wildly varying skill and experience levels "competing" against veteran writing professionals. nDash is different; its clients are serious companies that value (and are willing to pay for) high-quality content. Additionally, I've observed that nDash tends to be "pickier" than other platforms when it comes to accepting writers. As a freelancer, I'm driven to "up my game" because I'm not competing against a bunch of writing newbies but a bevy of experienced writing professionals. I appreciate that they keep me on my toes
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I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
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Scalability
No answers on this topic
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
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Return on Investment
  • nDash has helped me to significantly increase my monthly income as a freelance writer.
  • nDash has given me the opportunity to work with many reputable brands.
  • nDash has allowed me to gain new bylines with reputable brands and publications.
Read full review
  • Simple and consistent landing pages without needing web or design teams. Huge time saver for us and helps our team be more efficient.
  • Searchable, filterable collateral library for internal use. Again, this helps us be more efficient and also makes sure that teams have the right and updated resources, as that's been hard to manage.
  • Providing a method for reps to provide curated content to prospects without Marketing intervention. Helping push deals down the funnel.
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ScreenShots

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.