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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    muFusion

    Score3 out of 10
    N/AmuFusion is a social media analytics tool with natural language processing supported by Mu Sigma since that company's acquisition of Webfluenz, the platform's original developer, in July 2014.

    $49.99

    per month

    Parse.ly

    Score7.8 out of 10
    N/AParse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

    $499

    per month

    Pricing
    muFusionParse.ly
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    muFusionParse.ly
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details
    More Pricing Information
    Community Pulse
    muFusionParse.ly
    Considered Both Products
    Mu Sigma
    No answer on this topic
    Parse.ly
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    78 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    47 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    37 Answers
    Features
    muFusionParse.ly
    Web Analytics
    Comparison of Web Analytics features of muFusion and Parse.ly
    Feature
    muFusion
    -
    Ratings
    Parse.ly
    7.6
    7 Ratings
    5% below category average
    Lead Conversion Tracking00 Ratings6.23 Ratings
    Bounce Rate Measurement00 Ratings6.85 Ratings
    Device and Browser Reporting00 Ratings8.36 Ratings
    Pageview Tracking00 Ratings8.26 Ratings
    Event Tracking00 Ratings7.85 Ratings
    Reporting in real-time00 Ratings8.46 Ratings
    Referral Source Tracking00 Ratings7.66 Ratings
    Customizable Dashboards00 Ratings7.66 Ratings
    User Ratings
    muFusionParse.ly
    Likelihood to Recommend
    -
    (0 ratings)
    7.8
    (82 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.7
    (32 ratings)
    Usability
    -
    (0 ratings)
    7.7
    (35 ratings)
    Support Rating
    -
    (0 ratings)
    7.8
    (35 ratings)
    User Testimonials
    muFusionParse.ly
    Likelihood to Recommend
    Mu Sigma
    No answers on this topic
    Parse.ly
    No answers on this topic
    Pros
    Mu Sigma
    No answers on this topic
    Parse.ly
    No answers on this topic
    Cons
    Mu Sigma
    No answers on this topic
    Parse.ly
    No answers on this topic
    Likelihood to Renew
    Mu Sigma
    No answers on this topic
    Parse.ly
    As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
    Incentivized
    Read full review
    Usability
    Mu Sigma
    No answers on this topic
    Parse.ly
    The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
    Incentivized
    Read full review
    Support Rating
    Mu Sigma
    No answers on this topic
    Parse.ly
    No answers on this topic
    Alternatives Considered
    Mu Sigma
    No answers on this topic
    Parse.ly
    Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
    Incentivized
    Read full review
    Return on Investment
    Mu Sigma
    No answers on this topic
    Parse.ly
    No answers on this topic
    ScreenShots

    Parse.ly Screenshots

    Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.