MarcomCentral vs. OpenText Digital Asset Management for SAP Solutions

We have used Marcon Central for some time now, and the quality of our ads have improved. With better content, ideas, sharing tools, and all other programs such as case studies, bogs, material and more the platform has helped us to improve our ad quality and focus on what is important without losing track of certain market trends and changes.

Incentivized

We are using SAP System and SAP products for eCommerce as well. Our business has a big catalog of products and offerings. Also based on time products images, documents and videos get modified so frequently. So these digital assets flow to applications very frequently and there are many use cases where images format and quality need to be checked. As OpenText has provided integration with SAP without much effort application is ready. Also features of rights and permissions and meta-tagging, sharing features are very useful and help businesses to reduce operating costs as well as deliver a similar experience to users.

Incentivized

• Organization / categorical structure for content
• Customizable templates for users who might not have design skills
• Clean, simple design

Incentivized

• Maintaining DIY videos for the products.
• Managing and modifying product images based on multiple categories.
• Managing pdf and other documents corresponding to clients product.
• Centrally managed , creation and we have reused content for our business easily.

Incentivized

• No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
• I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
• Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Incentivized

• Customer support can be improved.
• Looking for iOS and Android apps for this tool.
• If possible please provide trial version.

Incentivized

The thing I love most about this software is how easy it is to use. For someone not super-tech-savvy, it is so easy to set up products and display them in the catalog. It's user-friendly for our employees and customers too. They can easily navigate to whatever item they need without any issues!

Incentivized

• Our ability to offer customers a very robust solution has increased customer retention and profitability.
• Our ability to increase volume without increasing overhead has also be a big win.

Incentivized

• OpenText has helped business a lot to provide similar customer experience.
• Features like accessibility and permissions which is very much controlled and this really helped us to reduce the effort of management.
• OpenText created a positive impact on our business as it helped to increase more online orders to our channel.
• Increased branding experience

Incentivized