MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
We have used Marcon Central for some time now, and the quality of our ads have improved. With better content, ideas, sharing tools, and all other programs such as case studies, bogs, material and more the platform has helped us to improve our ad quality and focus on what is important without losing track of certain market trends and changes.
No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)
The thing I love most about this software is how easy it is to use. For someone not super-tech-savvy, it is so easy to set up products and display them in the catalog. It's user-friendly for our employees and customers too. They can easily navigate to whatever item they need without any issues!