MailerLite vs. Pinpointe On-Demand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Pinpointe On-Demand
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.
$74
Contacts, Email Volume
Pricing
MailerLitePinpointe On-Demand
Editions & Modules
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Standard Edition
$74+
Contacts, Email Volume
Enterprise Edition
$390+
Per User; Email Volume
Offerings
Pricing Offerings
MailerLitePinpointe On-Demand
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
MailerLitePinpointe On-Demand
Features
MailerLitePinpointe On-Demand
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.9
69 Ratings
11% above category average
Pinpointe On-Demand
9.0
7 Ratings
12% above category average
WYSIWYG email editor9.761 Ratings9.17 Ratings
Dynamic content9.154 Ratings9.16 Ratings
Ability to test dynamic content7.448 Ratings9.16 Ratings
Landing pages7.855 Ratings8.53 Ratings
A/B testing9.443 Ratings9.16 Ratings
Mobile optimization8.553 Ratings9.17 Ratings
Email deliverability reporting9.562 Ratings9.17 Ratings
List management9.561 Ratings9.17 Ratings
Triggered drip sequences9.039 Ratings9.14 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
7.0
62 Ratings
9% below category average
Pinpointe On-Demand
9.3
7 Ratings
19% above category average
Dashboards6.01 Ratings9.17 Ratings
Standard reports9.062 Ratings9.17 Ratings
Custom reports6.01 Ratings9.66 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
9.0
53 Ratings
12% above category average
Pinpointe On-Demand
-
Ratings
Email Previews9.053 Ratings00 Ratings
User Ratings
MailerLitePinpointe On-Demand
Likelihood to Recommend
9.0
(73 ratings)
9.1
(9 ratings)
Likelihood to Renew
9.1
(2 ratings)
9.0
(3 ratings)
Usability
8.7
(10 ratings)
-
(0 ratings)
Support Rating
9.4
(4 ratings)
9.1
(1 ratings)
User Testimonials
MailerLitePinpointe On-Demand
Likelihood to Recommend
Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Pinpointe On-Demand
Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending. Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
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Pros
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Pinpointe On-Demand
  • The detailed statistics page is really helpful.
  • Excellent and flexible Builder.
  • Customer Service responds within one hour.
  • Stock photos included.
  • Database separation & sub-accounts.
  • Excellent multi-inbox previewer available.
  • Responsive templates.
  • Invaluable webinars and training.
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Cons
Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
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Pinpointe On-Demand
  • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
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Likelihood to Renew
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Pinpointe On-Demand
Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
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Usability
Mailerlite
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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Pinpointe On-Demand
No answers on this topic
Support Rating
Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Pinpointe On-Demand
They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
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Alternatives Considered
Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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Pinpointe On-Demand
Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
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Return on Investment
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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Pinpointe On-Demand
  • Our ROI has gone up significantly since using Pinpointe.
  • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
  • Our emails show up white-labeled so it is our own branding on all emails.
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ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations

Pinpointe On-Demand Screenshots

Screenshot of Industry Leading Reporting & AnalyticsScreenshot of Drag n Drop builder - create mobile friendly, responsive emails in 5 minutes!Screenshot of Compare, Analyze historic trendsScreenshot of Make your campaign stand out - Over 40,000 stock images - freeScreenshot of Improve User engagement - set up Preference CentersScreenshot of Send with confidence. Preview your email in the top 25+ inboxes