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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailerLite

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…

    $10

    per month

    Pricing
    MailerLite
    Editions & Modules
    Free
    $0
    per month 1 user
    Growing
    $10
    per month 3 users
    Advanced
    $20
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Offerings
    Pricing Offerings
    MailerLite
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
    More Pricing Information
    Community Pulse
    MailerLite
    Considered Both Products
    Mailerlite
    Chose MailerLite
    I moved to Constant Contact from MailerLite as the reporting and segmentation was deeper. But the editor and the lack of decent forms and landing pages soon brought me back to MailerLite.

    Mailchimp got too expensive.
    Incentivized
    Chose MailerLite
    It's cheaper and way better supported. Unlike Mailchimp, MailerLite supports small businesses and does not charge until you hit 1,000 subscribers.
    Incentivized
    Chose MailerLite
    It seemed complicated to me, MailerLite is easier to use and more transparent.

    Nekem bonyolultnak tűnt, a MailerLite könnyebben használható, átláthatóbb.
    Incentivized
    Chose MailerLite
    Easier to use for non techy people than Kit, Mastermind, Hubspot, Tilda
    Incentivized
    Chose MailerLite
    Better CS even during our free plan, they were hands-on with helping us whenever we needed it.
    Incentivized
    Chose MailerLite
    MailerLite offers a similar service to MailChimp, but is less expensive. Hopefully the customer service with MailerLite will be better even with the tiered structure of customer service.
    Incentivized
    Chose MailerLite
    The cost and flexibility to do what we need is why we went to MailerLite.
    Incentivized
    Chose MailerLite
    We chose MailerLite compared to the other one's listed because of the free live chat on the free tier.
    Incentivized
    Chose MailerLite
    it's pretty much the same, even has some more restrictions that mailchimp when compared.
    Incentivized
    Chose MailerLite
    cost effective
    tagging
    easy list management
    Incentivized
    Chose MailerLite
    It's better value for money. The service is quicker and more helpful.
    Incentivized
    Chose MailerLite
    I selected MailerLite because the free version has all the capabilities I need now and is not time-limited. The paid versions are much more reasonably priced than competitors. I plan to upgrade to the paid version soon so that was a key concern for me. MailerLite lets me get …
    Incentivized
    Chose MailerLite
    I didn't like Mailchimps pricing at the time of my decision. I preferred to ramp up in smaller segments of price/month. I also liked MailerLite's automation UX.
    Incentivized
    Chose MailerLite
    MailerLite is easier to use and has a better user interface in my opinion
    Incentivized
    Chose MailerLite
    I haven't used any others, but I was considering Mailchimp
    Incentivized
    Chose MailerLite
    I moved over from Mailchimp because it became too expensive. MailerLite gives me even more value for a better price.
    Incentivized
    Chose MailerLite
    Cheaper, mainly. And a little more user-friendly. Some other platforms, especially Klaviyo, are quite complex to understand and to get the most out of.
    Incentivized
    Chose MailerLite
    The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with …
    Incentivized
    Chose MailerLite
    Let's just say it's easier to use and more satisfying. Let's leave it at that ;)
    Incentivized
    Chose MailerLite
    Just easier to use, better pricing (when we get there) and better free applications
    Incentivized
    Chose MailerLite
    MailerLite's price point is way more affordable, Klaviyo has more design freedom in terms of the layout and structure of the email content.
    Incentivized
    Chose MailerLite
    MailerLite's billing plan is more simple and fit my budget better.
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    74 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    64 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    66 Answers
    Features
    MailerLite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailerLite
    Feature
    MailerLite
    8.9
    69 Ratings
    11% above category average
    WYSIWYG email editor9.761 Ratings
    Dynamic content9.154 Ratings
    Ability to test dynamic content7.448 Ratings
    Landing pages7.755 Ratings
    A/B testing9.443 Ratings
    Mobile optimization8.553 Ratings
    Email deliverability reporting9.562 Ratings
    List management9.561 Ratings
    Triggered drip sequences9.039 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MailerLite
    Feature
    MailerLite
    7.0
    62 Ratings
    9% below category average
    Dashboards6.01 Ratings
    Standard reports9.062 Ratings
    Custom reports6.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of MailerLite
    Feature
    MailerLite
    9.0
    53 Ratings
    12% above category average
    Email Previews9.053 Ratings
    Best Alternatives
    MailerLite
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternatives
    User Ratings
    MailerLite
    Likelihood to Recommend
    9.1
    (73 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    Usability
    8.7
    (10 ratings)
    Support Rating
    9.4
    (4 ratings)
    User Testimonials
    MailerLite
    Likelihood to Recommend
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pros
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Cons
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Likelihood to Renew
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Usability
    Mailerlite
    I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
    Read full review
    Support Rating
    Mailerlite
    Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
    Read full review
    Alternatives Considered
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Return on Investment
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    ScreenShots

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations