Anyone with an iPhone or iPad would benefit from having a macOS-based computer. Additionally, the learning curve for a new user is much less steep than for a Windows computer. Apple has updated its OS for 20+ years, however, still maintains the same basic functionality (turn on/off, open/close apps, etc), the same cannot be said for Windows (Windows Vista, 8, 8.1, 11).
I highly recommend it because it's the most used operating system in the world. If you work with other organizations or share info, it's easier if you have the same system instead of Linux, for example. Also, a large number of employees know how to use it, but not so many know how to use Linux or macOS.
An all-purpose operating system for business or personal users. Overall, the OS is very user-friendly and intuitive, enabling even new users to quickly utilize the system. The same can be said about the apps within Windows. There is also good cross-functionality between applications, although the ease of use could be improved.
macOS just makes sense to me. Each OS has its pros and cons.. macOS works for me. It's well designed, intuitive, and efficient. But it's not cheap... well, macOS is basically free, but you need the hardware to run it, and the hardware isn't cheap. Pick the right tool for the job and for you. And even though macOS may not be thought of in an enterprise environment, it works remarkably well if configured properly. Tools like DEP and ABM from Apple enable device management and lock them to the company. Use an MDM like Jamf to push policies and packages. Jamf can also manage accounts and authentication. JumpCloud is another great product for account management. Although it might not be all included in the box, with the right knowledge, you can build a robust and versatile enterprise Mac infrastructure. You can even do zero-touch deployment in most cases with the correct setup. And Apple employs engineers to help you get it set up right.
We selected Microsoft Windows because of the user friendly nature of it and a big factor is that other user never used macOS or Ubuntu so the productivity will decrease a lot because you have to explain a whole new OS. I always only recommend macOS or Ubuntu if you are a graphic designer of a developer. But for the day to day office work Microsoft Windows is the way to go.
