Anyone with an iPhone or iPad would benefit from having a macOS-based computer. Additionally, the learning curve for a new user is much less steep than for a Windows computer. Apple has updated its OS for 20+ years, however, still maintains the same basic functionality (turn on/off, open/close apps, etc), the same cannot be said for Windows (Windows Vista, 8, 8.1, 11).
macOS just makes sense to me. Each OS has its pros and cons.. macOS works for me. It's well designed, intuitive, and efficient. But it's not cheap... well, macOS is basically free, but you need the hardware to run it, and the hardware isn't cheap. Pick the right tool for the job and for you. And even though macOS may not be thought of in an enterprise environment, it works remarkably well if configured properly. Tools like DEP and ABM from Apple enable device management and lock them to the company. Use an MDM like Jamf to push policies and packages. Jamf can also manage accounts and authentication. JumpCloud is another great product for account management. Although it might not be all included in the box, with the right knowledge, you can build a robust and versatile enterprise Mac infrastructure. You can even do zero-touch deployment in most cases with the correct setup. And Apple employs engineers to help you get it set up right.
