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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score7.9 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Loomly

    Score8 out of 10
    N/ALoomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…

    $0

    up to 1 user

    Pricing
    HootsuiteLoomly
    Editions & Modules
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Free
    $0
    up to 1 user
    Enterprise
    Contact Vendor
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    HootsuiteLoomly
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    HootsuiteLoomly
    Considered Both Products
    Hootsuite
    Chose Hootsuite
    It allowed for more post at once and Hootsuite also has tiktok. The app for Linley was not as effective and the webpage was nog as easy to navigate as Hootsuite is. Hootsuite has truly been, and all around better experience than Loomly and I will continue to purchase it, even …
    Incentivized
    Chose Hootsuite
    We previously used Loomly as a social media publisher, it was convenient but we did not like the interface. Overall we found that we liked Hootsuite as a publisher better. Loomy did offer a feature where you could boost your posts right from your portal which was convenient. …
    Incentivized
    Chose Hootsuite
    Our team had a budget of $1000 annually for a social media management tool. We wanted functionality like Sprout Social but we couldn't afford the price tag. Hootsuite was our next best because we got almost all or similar functions of Sprout Social within our budget and more! …
    Incentivized
    Chose Hootsuite
    Overall, Hootsuite is very similar to Sprout Social. some of the analytics are a little different, but the posting process is similar. Sprout does have a social listening too, but i can't remember how it compares to Hootsuite.

    Compared to Hubspot, Hubspot is a all in one …
    Incentivized
    Loomly
    Chose Loomly
    Loomly is by far my favorite out of all the platforms I've tried because it is the easiest to use and does not feel outdated.

    Prior to switching to Loomly, I was using PLANOLY - great tool but for smaller businesses and creators. It's not great for managing a large number of …
    Incentivized
    Chose Loomly
    Loomly is the best that I have tried. It's user friendly and it's cost effective. I LOVE it! Other content management software are more pricey and have been more difficult to work with user interfaces. Loomly is great at scheduling and looking at a calendar view for content …
    Incentivized
    Chose Loomly
    I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    282 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    243 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    287 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    245 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    276 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    HootsuiteLoomly
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Loomly
    Feature
    Hootsuite
    6.6
    275 Ratings
    16% below category average
    Loomly
    -
    Ratings
    Boolean keyword searches6.0185 Ratings00 Ratings
    Filtering out noise/spam5.9193 Ratings00 Ratings
    Sentiment analysis6.1187 Ratings00 Ratings
    Broad channel coverage8.4255 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Loomly
    Feature
    Hootsuite
    7.5
    383 Ratings
    7% below category average
    Loomly
    8.4
    3 Ratings
    4% above category average
    Content planning and scheduling8.9382 Ratings8.93 Ratings
    Audience targeting6.5260 Ratings7.53 Ratings
    Content optimization7.0312 Ratings9.02 Ratings
    Workflow management7.8322 Ratings8.53 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Loomly
    Feature
    Hootsuite
    7.8
    308 Ratings
    2% below category average
    Loomly
    7.7
    2 Ratings
    3% below category average
    Automated routing and prioritization7.4220 Ratings00 Ratings
    Customer interaction histories7.6237 Ratings8.01 Ratings
    Bulk actions8.3265 Ratings7.42 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Loomly
    Feature
    Hootsuite
    7.4
    295 Ratings
    5% below category average
    Loomly
    8.0
    3 Ratings
    3% above category average
    Lead generation6.4177 Ratings00 Ratings
    Content marketing8.2263 Ratings8.02 Ratings
    Paid media management7.6175 Ratings8.02 Ratings
    Campaigns and promotions7.6225 Ratings8.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Loomly
    Feature
    Hootsuite
    9.2
    376 Ratings
    9% above category average
    Loomly
    8.7
    3 Ratings
    3% above category average
    Twitter9.0344 Ratings8.93 Ratings
    Facebook9.7360 Ratings8.93 Ratings
    LinkedIn9.5314 Ratings9.43 Ratings
    Google+8.960 Ratings8.02 Ratings
    Instagram9.7316 Ratings8.93 Ratings
    Pinterest9.2161 Ratings8.93 Ratings
    YouTube8.4149 Ratings8.02 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Loomly
    Feature
    Hootsuite
    8.0
    306 Ratings
    1% above category average
    Loomly
    8.0
    3 Ratings
    1% above category average
    Campaign success analytics8.4282 Ratings9.02 Ratings
    Real-time tracking7.6282 Ratings7.03 Ratings
    Competitor analysis8.0189 Ratings00 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Loomly
    Feature
    Hootsuite
    7.7
    316 Ratings
    4% below category average
    Loomly
    7.8
    3 Ratings
    3% below category average
    Role-based user permissions & privileges8.7268 Ratings8.53 Ratings
    Mobile access6.8294 Ratings7.03 Ratings
    Best Alternatives
    HootsuiteLoomly
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HootsuiteLoomly
    Likelihood to Recommend
    8.0
    (444 ratings)
    9.0
    (3 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (83 ratings)
    8.4
    (2 ratings)
    Availability
    9.8
    (21 ratings)
    -
    (0 ratings)
    Performance
    9.8
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (263 ratings)
    -
    (0 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    -
    (0 ratings)
    Configurability
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    -
    (0 ratings)
    User Testimonials
    HootsuiteLoomly
    Likelihood to Recommend
    Hootsuite
    Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
    Incentivized
    Read full review
    Loomly
    I think for someone looking for a lower-cost social media management took, Loomly is the best I've found. It's pretty easy to use, and has a lot of tools that outshine the downsides of the platform. If you're looking for a pretty standard, easy to use, and aesthetically clean platform, I'd recommend Loomly. For more analytic tools, it's perhaps not for you.
    Incentivized
    Read full review
    Pros
    Hootsuite
    • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
    • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
    • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
    Incentivized
    Read full review
    Loomly
    • AI transcription of videos
    • Naming title of topic / outlining what the video is about
    • Saving and exporting video to send to co workers
    • Integrates well with other apps (teams, slack, etc)
    Incentivized
    Read full review
    Cons
    Hootsuite
    • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
    • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
    Incentivized
    Read full review
    Loomly
    • It should make it easier to select more accounts at once while duplicating post
    • It should make it easier to edit on multiple accounts at the same time while duplicating
    Incentivized
    Read full review
    Likelihood to Renew
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Loomly
    These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
    Read full review
    Usability
    Hootsuite
    The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
    Read full review
    Loomly
    I think it's a great for people at any level. It's straightforward and easy-to-use and once you set it up once, you're good to go
    Incentivized
    Read full review
    Reliability and Availability
    Hootsuite
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review
    Loomly
    No answers on this topic
    Performance
    Hootsuite
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review
    Loomly
    No answers on this topic
    Support Rating
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    Loomly
    The chat feature is 10/10
    Read full review
    In-Person Training
    Hootsuite
    Very easy to teach and learn
    Read full review
    Loomly
    No answers on this topic
    Online Training
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Loomly
    No answers on this topic
    Implementation Rating
    Hootsuite
    • Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
    Read full review
    Loomly
    No answers on this topic
    Alternatives Considered
    Hootsuite
    Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
    Incentivized
    Read full review
    Loomly
    I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
    Incentivized
    Read full review
    Scalability
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Loomly
    No answers on this topic
    Return on Investment
    Hootsuite
    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Incentivized
    Read full review
    Loomly
    • Quicker scheduling times for clients.
    • Easy to pull social media analytics from one place instead of different platforms.
    • Can communicate with clients and colleagues in real time for editing purposes.
    Incentivized
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

    Loomly Screenshots

    Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View