Hootsuite vs. Loomly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 7.9 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Loomly
Score 8.1 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Pricing
HootsuiteLoomly
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Offerings
Pricing Offerings
HootsuiteLoomly
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuiteLoomly
Features
HootsuiteLoomly
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
Ratings
16% below category average
Loomly
-
Ratings
Boolean keyword searches6.00 Ratings00 Ratings
Filtering out noise/spam5.70 Ratings00 Ratings
Sentiment analysis6.10 Ratings00 Ratings
Broad channel coverage8.30 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.6
Ratings
6% below category average
Loomly
8.5
Ratings
6% above category average
Content planning and scheduling8.90 Ratings8.90 Ratings
Audience targeting6.70 Ratings7.50 Ratings
Content optimization7.20 Ratings8.90 Ratings
Workflow management7.80 Ratings8.50 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.7
Ratings
3% below category average
Loomly
7.7
Ratings
3% below category average
Automated routing and prioritization7.40 Ratings00 Ratings
Customer interaction histories7.60 Ratings8.00 Ratings
Bulk actions8.20 Ratings7.50 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.5
Ratings
3% below category average
Loomly
8.0
Ratings
3% above category average
Lead generation6.50 Ratings00 Ratings
Content marketing8.20 Ratings8.10 Ratings
Paid media management7.60 Ratings8.00 Ratings
Campaigns and promotions7.60 Ratings8.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
9.2
Ratings
9% above category average
Loomly
8.7
Ratings
3% above category average
Twitter8.90 Ratings8.90 Ratings
Facebook9.70 Ratings8.90 Ratings
LinkedIn9.40 Ratings9.40 Ratings
Google+8.90 Ratings8.00 Ratings
Instagram9.70 Ratings8.90 Ratings
Pinterest9.20 Ratings8.90 Ratings
YouTube8.40 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
8.1
Ratings
2% above category average
Loomly
8.0
Ratings
1% above category average
Campaign success analytics8.40 Ratings9.00 Ratings
Real-time tracking7.70 Ratings7.00 Ratings
Competitor analysis8.10 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.7
Ratings
4% below category average
Loomly
7.8
Ratings
3% below category average
Role-based user permissions & privileges8.60 Ratings8.50 Ratings
Mobile access6.80 Ratings7.00 Ratings
User Ratings
HootsuiteLoomly
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
-
(0 ratings)
Usability
8.9
(0 ratings)
8.5
(0 ratings)
Availability
9.8
(0 ratings)
-
(0 ratings)
Performance
9.8
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(0 ratings)
-
(0 ratings)
In-Person Training
6.0
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
7.2
(0 ratings)
-
(0 ratings)
Ease of integration
7.6
(0 ratings)
-
(0 ratings)
Product Scalability
8.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
HootsuiteLoomly
Likelihood to Recommend
Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.
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Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to
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Pros
  • The product has a really interactive media library which is very helpful even when we are out of images.
  • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
  • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
  • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
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  • Overview of all accounts is extremely helpful when managing multiple accounts
  • Approval flow for team members and clients
  • Simplicity of use
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Cons
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
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  • Ability to change the background
  • Takes a while to create a drafted post for scheduling
  • More post ideas around holidays and observances
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Likelihood to Renew
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
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Usability
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
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It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease.
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Reliability and Availability
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
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No answers on this topic
Performance
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
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No answers on this topic
Support Rating
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
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The chat feature is 10/10
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In-Person Training
Very easy to teach and learn
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No answers on this topic
Online Training
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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No answers on this topic
Implementation Rating
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
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No answers on this topic
Alternatives Considered
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
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I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
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Scalability
It does more than I need.
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No answers on this topic
Return on Investment
  • Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement.
  • Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry.
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  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
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ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View