LinkNotions vs. Parse.ly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkNotions
Score 6.1 out of 10
N/A
LinkNotions is a web analytics tools built around visualization capabilities, with the ability to create and view interactive diagrams and analyze networks.N/A
Parse.ly
Score 7.8 out of 10
N/A
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.N/A
Pricing
LinkNotionsParse.ly
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LinkNotionsParse.ly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
LinkNotionsParse.ly
Features
LinkNotionsParse.ly
Web Analytics
Comparison of Web Analytics features of Product A and Product B
LinkNotions
-
Ratings
Parse.ly
7.6
Ratings
5% below category average
Lead Conversion Tracking00 Ratings6.20 Ratings
Bounce Rate Measurement00 Ratings6.70 Ratings
Device and Browser Reporting00 Ratings8.30 Ratings
Pageview Tracking00 Ratings8.20 Ratings
Event Tracking00 Ratings7.80 Ratings
Reporting in real-time00 Ratings8.40 Ratings
Referral Source Tracking00 Ratings7.60 Ratings
Customizable Dashboards00 Ratings7.60 Ratings
User Ratings
LinkNotionsParse.ly
Likelihood to Recommend
6.0
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(0 ratings)
Usability
6.0
(0 ratings)
7.7
(0 ratings)
Support Rating
7.0
(0 ratings)
7.8
(0 ratings)
User Testimonials
LinkNotionsParse.ly
Likelihood to Recommend
I think LinkNotion is well suited to make visually appealing diagrams. Super useful for presentations. I would say to do more traditional spreadsheeting exercise, I would default to Excel
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For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
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Pros
  • Easy to set up
  • Easy to embed into other systems
  • Great technical support
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  • Real-time metrics are great and help us decide what content to follow up on.
  • Audience segmenting is key, helps us determine where we're strong and where we're not.
  • Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
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Cons
  • Integration with other software, for example output to pdf
  • Desktop client
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  • Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
  • I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
  • Some more customization of reports (or maybe more training).
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Likelihood to Renew
No answers on this topic
Cost is always a factor when considering any renewal, so we will always see how that compares to other offerings, but we have been pleased with the functionality from Parse.ly. Importantly, it has engaged news teams, and writers can easily assess their own performance--it is not just a management tool. This wider take-up makes it more likely that we would renew.
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Usability
LinkNotions overall usability is not bad. I wouldn't say the software is exceptionally intuitive but it's easy to set up and get going
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The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
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Support Rating
I connected with customer support a couple of times throughout using LinkNotions. I found that it was easy to reach technical support. I find that the product works well and there's enough support articles online
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Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data).
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Alternatives Considered
I would say Microsoft Excel, Air Table and SmartRow are all valid competitors. Excel is great for preforming calculations and building large spreadsheets, automating monthly tasks. But Excel doesn't provide the visual appeal that LinkNotes does
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Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the effectiveness of content changes, which is particularly important for content-heavy sites that need to iterate quickly.
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Return on Investment
  • I think it's made a positive impact on our Monthly Service Reviews
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  • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
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ScreenShots

Parse.ly Screenshots

Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.