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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LinkedIn Sales Navigator

    Score8.7 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    ZoomInfo Sales

    Score7.9 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    LinkedIn Sales NavigatorZoomInfo Sales
    Editions & Modules
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    No answers on this topic
    Offerings
    Pricing Offerings
    LinkedIn Sales NavigatorZoomInfo Sales
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    LinkedIn Sales NavigatorZoomInfo Sales
    Considered Both Products
    LinkedIn
    Chose LinkedIn Sales Navigator
    Looking for a job - hands down - LinkedIn is the best resource. LI Learning is great for adding to your knowledge base.
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator is the best at finding leads, in my opinion. However, it's not the best at finding contact information. You need a combination of ZoomInfo + LinkedIn Sales Navigator + Outreach in order to actually contact leads. Apollo.io does all of that for you in …
    Incentivized
    Chose LinkedIn Sales Navigator
    Sales navigator is a good platform however there aspects where Apollo.io and Lusha enrich the prospecting quality, When you used together does give you the best possible results
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator's search functionality is far superior to any of its competitors The lead quality is also far rich in terms of having the right information in CRM LinkedIn Sales Navigator does not have a very good Sales Intelligence feature - like the ones present …
    Incentivized
    Chose LinkedIn Sales Navigator
    I was able to replicate and reprofile leads based on the needs of my company. It made my sourcing task easier and allowed me to contact these leads right away. Real-time interaction
    Incentivized
    Chose LinkedIn Sales Navigator
    linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed …
    Incentivized
    Chose LinkedIn Sales Navigator
    We still use zooming. I think ZoomInfo is better for prospecting new contacts but LinkedIn Sales Navigator is better for ensuring you have accurate and up to date information as well as a more personalized outreach.
    Incentivized
    Chose LinkedIn Sales Navigator
    Simply put, by having a world-class sales team/engine you also need best in class software to make it happen. LinkedIn Sales Navigator is at the top of our list for that reason alone. We tried a few others back in the earlier days from what I understand, and every one of them …
    Incentivized
    Chose LinkedIn Sales Navigator
    N/A
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator has no competition when it comes to quickly finding and validating a prospects job function, tenure, and overall job history. It still has a long way to go in terms of stacking up against some of the other companies on the list in regards to: data …
    Incentivized
    Chose LinkedIn Sales Navigator
    I've had the chance to evaluate ZoomInfo, use Seamless, and RainKing. All of them work better used with LinkedIn Sales Navigator. It's not an either or choice. The best way to use Sales Navigator is with another lead identification system.
    Incentivized
    Chose LinkedIn Sales Navigator
    I have used ZoomInfo in the past, ZoomInfo has a lot of great information, the data is delayed and sometimes inaccurate. LinkedIn Sales Navigator is more real-time as people are updating their profiles. Whereas ZoomInfo is a data scraping tool so it might be 6 months of old …
    Incentivized
    Chose LinkedIn Sales Navigator
    The data is more up to date on LinkedIn Sales Navigators and it allows you to reach out to people from the tool using InMails. Recommendations are usually of good quality. The downside is you don't get a few personal details like email addresses or phone numbers to reach out to …
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator is more up-to-date in prospect position within the company as a person is more likely to keep his LinkedIn profile up to date and his roles and responsibilities are more detailed in LinkedIn. However, ZoomInfo and DiscoverOrg are more reliable for …
    Incentivized
    Chose LinkedIn Sales Navigator
    We used ZoomInfo earlier, now LinkedIn Sales Navigator is our prime tool.
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn is really the only major player in the social business space. Compared with data tools like ZoomInfo, LinkedIn Sales Navigator provides more up to date data. Overall prospecting is better when using both ZoomInfo and LinkedIn Sales Navigator. We selected Sales …
    Incentivized
    Chose LinkedIn Sales Navigator
    I use ZoomInfo concurrently with LinkedIn Sales Nav. ZoomInfo gives me more direct contact information than LinkedIn gives, but I typically refer to LI Sales Nav as a more reliable source of truth for contact and company assignments. I think the two tools [complement] each …
    Incentivized
    Chose LinkedIn Sales Navigator
    ZoomInfo shares similar functionality, but I use them both for different purposes. LinkedIn Sales Navigator will have the most accurate business information and ZoomInfo is necessary for gaining contact information.
    Incentivized
    Chose LinkedIn Sales Navigator
    All other information databases contain loads of outdated information. [LinkedIn Sales] Navigator is the only tool that's ever going to be up to date since it's not relying on 3rd party data scraping[.]
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn has a social selling presence that is hard to achieve with the others. It also helps build rapport for future opportunities.
    Incentivized
    Chose LinkedIn Sales Navigator
    I have used Lead411 and ZoomInfo in the past and using ZoomInfo in the present as well but I would rather rely on the quality of leads gathered from Sales Navigator rather the other two. The previous ones can give the contact details of people but one has to have the exact …
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator is a must above the rest as it is basically the only end-user generated content out there. ZoomInfo is helpful for phone numbers, email addresses, etc., but I would always use any other intelligence tool in tandem with Sales Navigator since it provides …
    Incentivized
    Chose LinkedIn Sales Navigator
    The major reason LinkedIn Sales Navigator was our top choice over similar competitor solutions is that it delivers more accurate and updated information for both companies and contacts. The integration into Salesforce CRM has been absolutely seamless.
    Incentivized
    Chose LinkedIn Sales Navigator
    I haven't used something quite like LinkedIn Sales Navigator. While mass email tools are useful for marketing efforts, Sales Navigator provides that level of trust and professionalism that is inherent with LinkedIn. It allows me to do a combination of targeted research and …
    Incentivized
    Chose LinkedIn Sales Navigator
    I prefer LinkedIn Sales Navigator to all of the competitors I've used in the past simply because their data seems to be the most refreshed and up to date data in the market. Other technologies may be better suited to quickly clean up large databases of contact information, but …
    Incentivized
    ZoomInfo
    Chose ZoomInfo Sales
    LinkedIn Sales Navigator is nice for seeing who is included in an organization, however it does not always show the entire org list. And it rarely shows the contact info, unless that person is already connected with you. So, LinkedIn Sales Navigator in my opinion, is a basic …
    Incentivized
    Chose ZoomInfo Sales
    Incentivized
    Chose ZoomInfo Sales
    very well, they are better at international tho
    Incentivized
    Chose ZoomInfo Sales
    In my opinion, ZoomInfo Sales wins hands down. LinkedIn might be good for growing my own business or to network, but nothing like ZoomInfo Sales in my role.
    Incentivized
    Chose ZoomInfo Sales
    I prefer ZoomInfo Sales over sales NAVIGATOR and UpLead as I think its more user friendly, clean and more precise and provides more sales driven data.
    Incentivized
    Chose ZoomInfo Sales
    I think ZoomInfo's Data Privacy is what satisfied me. The information is much clearer and more details to extract which is very important during prospecting. I also like that ZoomInfo has more information when it comes to email address of the decision makers.
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo Sales has more data, which in the long run is better. Other competitors rely heavily on LinkedIn but there are a lot of people whom don't use LinkedIn or they simply don't have a LinkedIn account. Making ZoomInfo Sales better in comparison as you may find people that …
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo is far above and beyond any other platform or tool out there, in terms of bringing through sales success. If you do the work and use the tools effectively, it will bring large success. I have used so many tools that are specific to sales, and there is nothing that …
    Incentivized
    Chose ZoomInfo Sales
    SalesIntel had less data but they do update it more often than ZoomInfo Sales.
    Incentivized
    Chose ZoomInfo Sales
    To be fare, 6sense is fantastic for Europe, but not for the US and ZoomInfo Sales is fantastic for the US, but not for Europe. There's a lot more company insight on 6sense that ZoomInfo Sales, and I remember when I first started using both, I did find 6sense more intuitive
    Incentivized
    Chose ZoomInfo Sales
    It is a much more scalable solution. Its amount of data with its integration with Salesforce is a win.
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo Sales provides more quality data and an easier search functionality. The filtering is much easier and so is the plug in. Using the extension while I’m on LinkedIn is a time saving tool for me.
    Incentivized
    Chose ZoomInfo Sales
    I like ZoomInfo Sales over apollo due to the integration with other sales tools - however I did find that Apollo has more phone numbers than ZoomInfo Sales. ZoomInfo Sales only has 1 mobile number listed per contact but Apollo has several which increases the rate in which the …
    Incentivized
    Chose ZoomInfo Sales
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are …
    Incentivized
    Chose ZoomInfo Sales
    I like ZoomInfo better than any of the others and find it to be more well rounded and useful
    Incentivized
    Chose ZoomInfo Sales
    Zoominfo can get emails and number better than rocket reach in most of the cases but the real difference is at the lead exportation phase with the salesforce integration as it is way easier and more useful, also with sales NAVIGATOR work more as complement than other thing as …
    Incentivized
    Chose ZoomInfo Sales
    I get more mobile phone numbers using ZoomInfo Sales. Direct numbers are helpful but ZoomInfo Sales provides mobile numbers which normally gets me better conversion rates because the decision-makers pick up their cell phones. Not to mention, if contact information is incorrect, …
    Incentivized
    Chose ZoomInfo Sales
    Zoom info is much better in terms of giving you a full picture. You get the company, ALL the contacts, revenue, news, etc. WIth LinkedIn it would be more suited to finding information and having a digital conversation or conversation started with a target individual from a …
    Incentivized
    Chose ZoomInfo Sales
    In terms of depth, comprehensiveness, CRM integration, ease of use, and accuracy of data I'll say Zoominfo ranks above them. However, some may have a few advantages that may address more important business needs for some organizations. However, I still prefer Zoominfo due to …
    Incentivized
    Chose ZoomInfo Sales
    Been working with our organization for 6 years, started using ZoomInfo way back 2019. Compared to the 2 software provided above ZoomInfo has more accurate information and has more functionalities.
    Incentivized
    Chose ZoomInfo Sales
    We have tried Seamless.ai and while they have some decent data, it's not at the level of ZoomInfo SalesOS in terms of accuracy, completeness and volume.
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo SalesOS has additional features that make it easier to search for new leads and to add them automatically to my CRM.
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo is much better than the others. The amount of information as well as the quality of information is wonderful.
    Incentivized
    Chose ZoomInfo Sales
    Evaluating but haven't used. They seem to have better data for a way smaller pricetag though
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    68 Answers
    93%
    Would buy again
    286 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    56 Answers
    90%
    Delivers good value for the price
    208 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    66 Answers
    96%
    Happy with the feature set
    298 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    49 Answers
    92%
    Lived up to sales and marketing promises
    190 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    47 Answers
    94%
    Implementation went as expected
    187 Answers
    Features
    LinkedIn Sales NavigatorZoomInfo Sales
    Prospecting
    Comparison of Prospecting features of LinkedIn Sales Navigator and ZoomInfo Sales
    Feature
    LinkedIn Sales Navigator
    7.5
    179 Ratings
    3% below category average
    ZoomInfo Sales
    7.5
    680 Ratings
    3% below category average
    Advanced search7.9179 Ratings8.3673 Ratings
    Identification of new leads7.5177 Ratings7.4635 Ratings
    List quality7.6173 Ratings6.6661 Ratings
    List upload/download6.9118 Ratings7.5624 Ratings
    Ideal customer targeting7.8172 Ratings7.4628 Ratings
    Load time/data access7.4159 Ratings8.1650 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of LinkedIn Sales Navigator and ZoomInfo Sales
    Feature
    LinkedIn Sales Navigator
    7.1
    177 Ratings
    9% below category average
    ZoomInfo Sales
    7.5
    674 Ratings
    3% below category average
    Contact information7.3156 Ratings7.2673 Ratings
    Company information7.1177 Ratings8.4669 Ratings
    Industry information6.8172 Ratings6.8644 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of LinkedIn Sales Navigator and ZoomInfo Sales
    Feature
    LinkedIn Sales Navigator
    7.0
    174 Ratings
    6% below category average
    ZoomInfo Sales
    7.5
    659 Ratings
    1% above category average
    Lead qualification process5.7133 Ratings8.052 Ratings
    Smart lists and recommendations7.1156 Ratings7.452 Ratings
    Salesforce integration6.3128 Ratings8.4454 Ratings
    Company/business profiles8.5170 Ratings7.4625 Ratings
    Alerts and reminders7.5152 Ratings7.1426 Ratings
    Data hygiene6.4152 Ratings6.3596 Ratings
    Automatic data refresh6.5132 Ratings6.5515 Ratings
    Tags6.3126 Ratings8.1451 Ratings
    Filters and segmentation9.1160 Ratings8.1605 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of LinkedIn Sales Navigator and ZoomInfo Sales
    Feature
    LinkedIn Sales Navigator
    6.2
    77 Ratings
    18% below category average
    ZoomInfo Sales
    6.3
    224 Ratings
    17% below category average
    Sales email templates6.670 Ratings6.7221 Ratings
    Append emails to records5.865 Ratings5.925 Ratings
    Best Alternatives
    LinkedIn Sales NavigatorZoomInfo Sales
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.6 out of 10
    UpLead
    Score9.6 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LinkedIn Sales NavigatorZoomInfo Sales
    Likelihood to Recommend
    7.9
    (180 ratings)
    7.9
    (701 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    9.9
    (17 ratings)
    Usability
    6.2
    (8 ratings)
    8.0
    (18 ratings)
    Support Rating
    9.0
    (3 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.8
    (55 ratings)
    User Testimonials
    LinkedIn Sales NavigatorZoomInfo Sales
    Likelihood to Recommend
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    ZoomInfo
    I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
    Incentivized
    Read full review
    Pros
    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
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    Cons
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
    Read full review
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Likelihood to Renew
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
    Read full review
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Usability
    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
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    ZoomInfo
    Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
    Incentivized
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    Support Rating
    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
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    ZoomInfo
    I would give it a higher rating but they keep changing our account managers.
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    Implementation Rating
    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
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    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
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    Alternatives Considered
    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
    Read full review
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
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    Return on Investment
    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
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    ScreenShots