Lead Forensics vs. Opensend

When you have people coming to your website and you want to know which pages they look at, how long they are there, and when they leave. Also when you want to know their industry, their company, and what led them to your website. You can really get a customer profile.

Incentivized

Opensend is great for anyone who is driving paid traffic to their site and looking to drive incremental revenue, if you have a meaningful amount of traffic coming to your website from paid media or press, i would recommend it. If you don't have a lot of traffic to your site, it might not be as valuable

Incentivized

• Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
• Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
• The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.

• Captures high quality leads
• Easy to use platfrom
• Seamless integration with common CRM platforms
• Easy to get started
• Good customer service/account managers

• Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
• Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
• Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what

• Their algorithm for profile engagement could be improved. Sometimes the overall engagement of profiles sent from Opensend is rather low (to be expected). They've been great about resolving that problem, so it's really a non-issue.

Lead Forensics dashboard is fantastic. Lets me see what companies are hitting what parts of the website so I know what to offer them. Often times I’ll offer one thing, only to get told no. Then the client goes to the website and pokes around at other things we offer. Then they reach out to me asking about different services, or next time I reach out I can offer what they were looking at.

The platform is pretty straightforward, and when we do need help, the Opensend team is very knowledgeable and helpful from the get-go. They really want you to succeed with their service. Opensend is also consistently innovating and adding new features taking into account customer feedback. We are looking forward to taking advantage of some of the newer tools, specifically the new postal tool being rolled out. That will work really well for our customer base.

[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.

Incentivized

I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.

Incentivized

Opensend is a set-it-and-forget-it money making machine that runs 24/7 in the backend. If we really wanted to, we could have just installed it and forgotten about it, but once we started seeing the results we realized we could be doing a lot more with this tool. Thankfully Opensend has that same approach and mindset for their own product and that's a major factor for why we have stayed with them.

• We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
• Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.

• ROI for the first 3 months was achieved in the first month
• ROI expanded beyond the channel as it also reduced our remarketing costs and optimized our ads