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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Forensics

    Score9.4 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
    Pricing
    Lead Forensics
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Lead Forensics
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Lead Forensics
    Considered Both Products
    Lead Forensics
    Chose Lead Forensics
    This was a customer decision (we are a marketing agency), but Lead Forensics stacks up well against the competitors. As an agency, we like more data, but for what the sales team needed in Lead analysis from the website, this is a powerful tool.
    Incentivized
    Chose Lead Forensics
    the personal support is great. Jaleesa is really sharp
    Incentivized
    Chose Lead Forensics
    I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra …
    Incentivized
    Chose Lead Forensics
    We do not have many like this. SalesIntel is also very different, but I say I get more sales from Lead Forensics.
    Incentivized
    Chose Lead Forensics
    I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money …
    Incentivized
    Chose Lead Forensics
    I have found Lead Forensics to be user-friendly and intuitive. The data is great.
    Incentivized
    Chose Lead Forensics
    Surpasses Seamless, and close to the same of ZoomInfo and HubSpot.
    Incentivized
    Chose Lead Forensics
    Lead Forensics offers a simpler user journey and is very cost-effective! Additionally, the customer service I've received has been phenomenal. Our Customer Success Manager schedules monthly check-ins to ensure we get the most out of the platform and helps us address any issues …
    Incentivized
    Chose Lead Forensics
    Lead Forensics was the only platform we evaluated that offered the ability to search for contacts by specific departments—a key factor in our decision to move forward with it.
    Incentivized
    Chose Lead Forensics
    Lead Forensics is definitely more economical for a team and provides a lot more information on companies while also still providing the insights on contacts working for the company.
    Incentivized
    Chose Lead Forensics
    better all round more functionality
    Incentivized
    Chose Lead Forensics
    Pricing difference
    Quality of features
    Dashboards
    Incentivized
    Chose Lead Forensics
    I have never used anything similar to LF.
    Incentivized
    Chose Lead Forensics
    It is more expensive but in my experience you get what you pay for - the quality of data in others has not compared.
    Incentivized
    Chose Lead Forensics
    Back in 2013, we used to run Marketo and a big appeal of it was its IP inference ability. In my opinion, Lead Forensics is a more "complete" product, love the ability that I can drop it in multiple websites and not having an increase in cost, love the granularity of the reports …
    Incentivized
    Chose Lead Forensics
    I had previous experience of the product so the selection process was more about integration with our new CRM and the ability to be able to set up quickly and the onboarding team were fantastic
    Incentivized
    Chose Lead Forensics
    have not used any other platform
    Incentivized
    Chose Lead Forensics
    Lead Forensics data was more accurate and in-depth. I pay more for it but get a larger volume of leads. I also find the contacts to be better too. I did a test between the two and the accountant manager was less salesy and helped me learn the product and its benefits.
    Incentivized
    Chose Lead Forensics
    LF consistently identifies more companies than any tool we have used. We run comparisons about twice a year just to see if there is a better tool, haven't found one in 7 years.
    Incentivized
    Chose Lead Forensics
    Expensive Poor customer service They do not realize that customers are what makes their business and they just don't care
    Incentivized
    Chose Lead Forensics
    n/a
    Incentivized
    Chose Lead Forensics
    Lead Forensics offers more detailed insights to the customers or potential customers. It also notifies me of website traffic; we don't have another tool that is better then Lead Forensics. I do like Zoom--it has a lot more contact info and allows you to filter the results to …
    Incentivized
    Chose Lead Forensics
    We tried Canddi and it was not a patch on Lead Forensics, so we went back to Lead Forensics.
    Incentivized
    Chose Lead Forensics
    Lead Forensics is a leader on its side, but the other platforms can do more tracking and give you more details about the visits and can target to an exact person. They are all great tools and each one has its [own] special ability to help you close more deals.
    Incentivized
    Chose Lead Forensics
    Previously, we used HubSpot and Pardot, neither of which had the depth of data matching needed to report relevant visits in our B2B environment.
    Incentivized
    Key User Insights
    Would buy again
    85%
    Would buy again
    50 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    85%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    45 Answers
    Features
    Lead Forensics
    Web Analytics
    Comparison of Web Analytics features of Lead Forensics
    Feature
    Lead Forensics
    8.1
    22 Ratings
    1% above category average
    Lead Conversion Tracking7.917 Ratings
    Bounce Rate Measurement7.815 Ratings
    Device and Browser Reporting8.216 Ratings
    Pageview Tracking8.621 Ratings
    Event Tracking7.414 Ratings
    Reporting in real-time8.218 Ratings
    Referral Source Tracking8.417 Ratings
    Customizable Dashboards8.120 Ratings
    Best Alternatives
    Lead Forensics
    Small Businesses
    StatCounter
    Score9 out of 10
    Medium-sized Companies
    Siteimprove
    Score10 out of 10
    Enterprises
    Chartbeat
    Score6.9 out of 10
    All AlternativesView all alternatives
    User Ratings
    Lead Forensics
    Likelihood to Recommend
    9.5
    (41 ratings)
    Usability
    9.0
    (23 ratings)
    Support Rating
    8.1
    (3 ratings)
    User Testimonials
    Lead Forensics
    Likelihood to Recommend
    Lead Forensics
    Lead Forensics was especially effective in identifying returning visitors from existing customer accounts. This allowed me to proactively reach out, understand their interests based on web activity, and successfully expand the scope of services they were already purchasing. It's less appropriate for brand-new lead generation, as it doesn’t capture anonymous traffic without prior engagement or recognizable IP data.
    Incentivized
    Read full review
    Pros
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
    Read full review
    Cons
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    Usability
    Lead Forensics
    Lead Forensics dashboard is fantastic. Lets me see what companies are hitting what parts of the website so I know what to offer them. Often times I’ll offer one thing, only to get told no. Then the client goes to the website and pokes around at other things we offer. Then they reach out to me asking about different services, or next time I reach out I can offer what they were looking at.
    Read full review
    Support Rating
    Lead Forensics
    [Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
    Incentivized
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    Alternatives Considered
    Lead Forensics
    We used to use Visual Visitor. This would give us an email every time someone visited our website. This would give all the information like Lead Forensics does but in a smaller quantity. It used to not integrate with WIX but now it does. We selected Lead Forensics because we saw our site activity was high & wanted to see who was on the site and because of WIX
    Incentivized
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    Return on Investment
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    ScreenShots

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.