Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
monday marketer
Score 8.5 out of 10
N/A
monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
$0
per month per seat
Pricing
Later Social
monday marketer
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Individual
$0
per month per seat
Basic
$10
per month per seat
Standard
$13
per month per seat
Pro
$22
per month per seat
Enterprise
Contact Sales
Offerings
Pricing Offerings
Later Social
monday marketer
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
33% discount available for annual subscription.
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More Pricing Information
Community Pulse
Later Social
monday marketer
Features
Later Social
monday marketer
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
Ratings
11% above category average
monday marketer
-
Ratings
Content planning and scheduling
10.00 Ratings
00 Ratings
Content optimization
9.00 Ratings
00 Ratings
Workflow management
8.00 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
Ratings
16% below category average
monday marketer
-
Ratings
Twitter
7.00 Ratings
00 Ratings
Facebook
7.00 Ratings
00 Ratings
LinkedIn
5.00 Ratings
00 Ratings
Instagram
10.00 Ratings
00 Ratings
Pinterest
10.00 Ratings
00 Ratings
YouTube
4.00 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
66% below category average
monday marketer
-
Ratings
Campaign success analytics
4.00 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
Ratings
22% above category average
monday marketer
-
Ratings
Mobile access
10.00 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Later Social
-
Ratings
monday marketer
7.6
Ratings
12% above category average
Automated sales alerts and tasks
00 Ratings
7.60 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Later Social
-
Ratings
monday marketer
9.5
Ratings
15% above category average
Calendaring
00 Ratings
9.60 Ratings
Event/webinar marketing
00 Ratings
9.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Later Social
-
Ratings
monday marketer
7.0
Ratings
3% above category average
Dashboards
00 Ratings
7.30 Ratings
Standard reports
00 Ratings
6.80 Ratings
Custom reports
00 Ratings
6.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
I think monday marketer is well suited to every organization, as it helps to track the current status of work/assignments, and helps lower down the chain of email communications for work status notifications, less use of Excel and other tools as we get all WBS like features at one place. monday marketer isn't suitable for you if you want to transfer your Excel project data which uses macros or complex formulas for any data items/columns.
Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I gave a 10, however, I have never needed to reach out to their support. I prefer self-led training, so if I ever ran into an issue, I was able to find a solution immediately in their knowledge base. It's insane how they have created a product-led software that really doesn't require direct support or implementation help. It's just easy. That being said, I can appreciate that there is direct support on hand if needed
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing processes. monday marketer allowed us capabilities such as assigning items, setting up automated notifications based on status changes to notify business stakeholders, keeping track of correspondence for each component, and more. It was an easy selection for us.
Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!