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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Khoros Social Media Management

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A

    Zoho Social

    Score8.8 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    Khoros Social Media ManagementZoho Social
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    Khoros Social Media ManagementZoho Social
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Khoros Social Media ManagementZoho Social
    Considered Both Products
    Khoros (Formerly Spredfast + Lithium)
    Chose Khoros Social Media Management
    I think Khoros Social Media Management is at the middle of platforms such as Sprinklr and Emplifi in the top, and Zoho Social at the bottom. I'd chose Khoros Social Media Management again for a middle-size to small-size company I work with, if their social media needs aren't …
    Incentivized
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    105 Answers
    99%
    Would buy again
    320 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    75 Answers
    99%
    Delivers good value for the price
    300 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    107 Answers
    98%
    Happy with the feature set
    317 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    50 Answers
    99%
    Lived up to sales and marketing promises
    287 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    52 Answers
    99%
    Implementation went as expected
    307 Answers
    Features
    Khoros Social Media ManagementZoho Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Khoros Social Media Management and Zoho Social
    Feature
    Khoros Social Media Management
    7.9
    120 Ratings
    2% above category average
    Zoho Social
    8.1
    372 Ratings
    5% above category average
    Boolean keyword searches9.093 Ratings00 Ratings
    Filtering out noise/spam6.9102 Ratings00 Ratings
    Sentiment analysis8.991 Ratings7.9266 Ratings
    Broad channel coverage7.0113 Ratings8.3366 Ratings
    Publishing
    Comparison of Publishing features of Khoros Social Media Management and Zoho Social
    Feature
    Khoros Social Media Management
    8.6
    151 Ratings
    7% above category average
    Zoho Social
    8.9
    446 Ratings
    10% above category average
    Content planning and scheduling9.5149 Ratings9.2444 Ratings
    Audience targeting8.0115 Ratings8.4313 Ratings
    Content optimization9.09 Ratings8.9366 Ratings
    Workflow management8.0133 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Khoros Social Media Management and Zoho Social
    Feature
    Khoros Social Media Management
    8.8
    116 Ratings
    10% above category average
    Zoho Social
    8.6
    361 Ratings
    8% above category average
    Automated routing and prioritization8.594 Ratings8.3306 Ratings
    Customer interaction histories8.0106 Ratings8.8340 Ratings
    Bulk actions9.997 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Khoros Social Media Management and Zoho Social
    Feature
    Khoros Social Media Management
    7.6
    106 Ratings
    2% below category average
    Zoho Social
    8.9
    313 Ratings
    14% above category average
    Lead generation8.050 Ratings8.6233 Ratings
    Content marketing7.589 Ratings9.1304 Ratings
    Paid media management7.12 Ratings00 Ratings
    Campaigns and promotions8.093 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Khoros Social Media Management and Zoho Social
    Feature
    Khoros Social Media Management
    7.5
    150 Ratings
    12% below category average
    Zoho Social
    9.2
    437 Ratings
    9% above category average
    Twitter8.0141 Ratings9.2389 Ratings
    Facebook8.0146 Ratings9.2428 Ratings
    LinkedIn6.0107 Ratings9.2384 Ratings
    Google+9.018 Ratings9.3247 Ratings
    Instagram8.5135 Ratings9.3359 Ratings
    Pinterest6.048 Ratings00 Ratings
    YouTube7.333 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Khoros Social Media Management and Zoho Social
    Feature
    Khoros Social Media Management
    8.9
    134 Ratings
    12% above category average
    Zoho Social
    8.4
    358 Ratings
    6% above category average
    Campaign success analytics8.5124 Ratings8.6356 Ratings
    Real-time tracking9.4123 Ratings00 Ratings
    Competitor analysis8.979 Ratings8.2219 Ratings
    Account management
    Comparison of Account management features of Khoros Social Media Management and Zoho Social
    Feature
    Khoros Social Media Management
    8.0
    139 Ratings
    0% below category average
    Zoho Social
    9.1
    391 Ratings
    13% above category average
    Role-based user permissions & privileges9.0135 Ratings9.1298 Ratings
    Mobile access7.0114 Ratings9.2373 Ratings
    Best Alternatives
    Khoros Social Media ManagementZoho Social
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Khoros Social Media ManagementZoho Social
    Likelihood to Recommend
    8.0
    (187 ratings)
    9.2
    (452 ratings)
    Likelihood to Renew
    8.0
    (34 ratings)
    10.0
    (13 ratings)
    Usability
    8.5
    (29 ratings)
    9.2
    (279 ratings)
    Availability
    9.7
    (11 ratings)
    8.2
    (2 ratings)
    Performance
    8.0
    (8 ratings)
    8.2
    (3 ratings)
    Support Rating
    7.7
    (31 ratings)
    9.3
    (220 ratings)
    In-Person Training
    8.9
    (7 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (7 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    7.7
    (24 ratings)
    8.4
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    5.5
    (4 ratings)
    3.6
    (2 ratings)
    Product Scalability
    7.0
    (125 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    User Testimonials
    Khoros Social Media ManagementZoho Social
    Likelihood to Recommend
    Khoros (Formerly Spredfast + Lithium)
    While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
    Incentivized
    Read full review
    Zoho
    We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
    Read full review
    Pros
    Khoros (Formerly Spredfast + Lithium)
    • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
    • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
    • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
    Incentivized
    Read full review
    Zoho
    • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
    • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
    • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
    Incentivized
    Read full review
    Cons
    Khoros (Formerly Spredfast + Lithium)
    • Look and feel of the interface could use a refresh as it's not very exciting to use
    • Improve analytics features and accuracy
    • Facilitate bulk actions
    • Better alerts/visibility of collaborative actions and assigned tasks
    • Clearer communication around new feature releases and announcements
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    Khoros (Formerly Spredfast + Lithium)
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
    Read full review
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    Khoros (Formerly Spredfast + Lithium)
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
    Incentivized
    Read full review
    Zoho
    The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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    Reliability and Availability
    Khoros (Formerly Spredfast + Lithium)
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
    Read full review
    Zoho
    No answers on this topic
    Performance
    Khoros (Formerly Spredfast + Lithium)
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    Khoros (Formerly Spredfast + Lithium)
    Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
    Incentivized
    Read full review
    Zoho
    I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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    In-Person Training
    Khoros (Formerly Spredfast + Lithium)
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
    Read full review
    Zoho
    No answers on this topic
    Online Training
    Khoros (Formerly Spredfast + Lithium)
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    Khoros (Formerly Spredfast + Lithium)
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Khoros (Formerly Spredfast + Lithium)
    On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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    Scalability
    Khoros (Formerly Spredfast + Lithium)
    Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
    Read full review
    Zoho
    No answers on this topic
    Return on Investment
    Khoros (Formerly Spredfast + Lithium)
    • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
    • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
    • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
    Incentivized
    Read full review
    Zoho
    • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
    • The free trial meant I could give it a good try before spending any of my precious startup budget.
    Incentivized
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    ScreenShots

    Khoros Social Media Management Screenshots

    Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.