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Khoros Social Media Management vs. Simply Measured (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Khoros Social Media Management

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A

    Simply Measured (discontinued)

    Score7.2 out of 10
    N/ASimply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.

    $89

    per month per user

    Pricing
    Khoros Social Media ManagementSimply Measured (discontinued)
    Editions & Modules
    No answers on this topic
    Standard
    $89
    per month per user
    Professional
    $149
    per month per user
    Advanced
    $249
    per month per user
    Offerings
    Pricing Offerings
    Khoros Social Media ManagementSimply Measured (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsSprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
    More Pricing Information
    Community Pulse
    Khoros Social Media ManagementSimply Measured (discontinued)
    Considered Both Products
    Khoros (Formerly Spredfast + Lithium)
    Chose Khoros Social Media Management
    Khoros stacked up very well to the competition in our analysis. The only tool which we graded better was Sprinklr, which costs twice as much. Though Sprinklr had more and better features, it was not twice as good. Khoros compared very well to Falcon (slow due to data centers …
    Incentivized
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    105 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    75 Answers
    No answers on this topic
    Happy with the feature set
    91%
    Happy with the feature set
    107 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    50 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    52 Answers
    No answers on this topic
    Features
    Khoros Social Media ManagementSimply Measured (discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Khoros Social Media Management and Simply Measured (discontinued)
    Feature
    Khoros Social Media Management
    7.9
    120 Ratings
    2% above category average
    Simply Measured (discontinued)
    -
    Ratings
    Boolean keyword searches9.093 Ratings00 Ratings
    Filtering out noise/spam6.9102 Ratings00 Ratings
    Sentiment analysis8.991 Ratings00 Ratings
    Broad channel coverage7.0113 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Khoros Social Media Management and Simply Measured (discontinued)
    Feature
    Khoros Social Media Management
    8.6
    151 Ratings
    7% above category average
    Simply Measured (discontinued)
    -
    Ratings
    Content planning and scheduling9.5149 Ratings00 Ratings
    Audience targeting8.0115 Ratings00 Ratings
    Content optimization9.09 Ratings00 Ratings
    Workflow management8.0133 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Khoros Social Media Management and Simply Measured (discontinued)
    Feature
    Khoros Social Media Management
    8.8
    116 Ratings
    10% above category average
    Simply Measured (discontinued)
    -
    Ratings
    Automated routing and prioritization8.594 Ratings00 Ratings
    Customer interaction histories8.0106 Ratings00 Ratings
    Bulk actions9.997 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Khoros Social Media Management and Simply Measured (discontinued)
    Feature
    Khoros Social Media Management
    7.6
    106 Ratings
    2% below category average
    Simply Measured (discontinued)
    -
    Ratings
    Lead generation8.050 Ratings00 Ratings
    Content marketing7.589 Ratings00 Ratings
    Paid media management7.12 Ratings00 Ratings
    Campaigns and promotions8.093 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Khoros Social Media Management and Simply Measured (discontinued)
    Feature
    Khoros Social Media Management
    7.5
    150 Ratings
    12% below category average
    Simply Measured (discontinued)
    -
    Ratings
    Twitter8.0141 Ratings00 Ratings
    Facebook8.0146 Ratings00 Ratings
    LinkedIn6.0107 Ratings00 Ratings
    Google+9.018 Ratings00 Ratings
    Instagram8.5135 Ratings00 Ratings
    Pinterest6.048 Ratings00 Ratings
    YouTube7.333 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Khoros Social Media Management and Simply Measured (discontinued)
    Feature
    Khoros Social Media Management
    8.9
    134 Ratings
    12% above category average
    Simply Measured (discontinued)
    -
    Ratings
    Campaign success analytics8.5124 Ratings00 Ratings
    Real-time tracking9.4123 Ratings00 Ratings
    Competitor analysis8.979 Ratings00 Ratings
    Account management
    Comparison of Account management features of Khoros Social Media Management and Simply Measured (discontinued)
    Feature
    Khoros Social Media Management
    8.0
    139 Ratings
    0% below category average
    Simply Measured (discontinued)
    -
    Ratings
    Role-based user permissions & privileges9.0135 Ratings00 Ratings
    Mobile access7.0114 Ratings00 Ratings
    Best Alternatives
    Khoros Social Media ManagementSimply Measured (discontinued)
    Small Businesses
    Sendible
    Score7.6 out of 10
    Talkwalker by Hootsuite
    Score9.1 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Talkwalker by Hootsuite
    Score9.1 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    1-Social
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Khoros Social Media ManagementSimply Measured (discontinued)
    Likelihood to Recommend
    8.0
    (187 ratings)
    7.5
    (13 ratings)
    Likelihood to Renew
    8.0
    (34 ratings)
    9.2
    (7 ratings)
    Usability
    8.5
    (29 ratings)
    7.0
    (1 ratings)
    Availability
    9.7
    (11 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    7.7
    (31 ratings)
    10.0
    (2 ratings)
    In-Person Training
    8.9
    (7 ratings)
    8.0
    (1 ratings)
    Online Training
    6.0
    (7 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    7.7
    (24 ratings)
    8.0
    (1 ratings)
    Ease of integration
    5.5
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (125 ratings)
    -
    (0 ratings)
    User Testimonials
    Khoros Social Media ManagementSimply Measured (discontinued)
    Likelihood to Recommend
    Khoros (Formerly Spredfast + Lithium)
    While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
    Incentivized
    Read full review
    Discontinued Products
    When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
    Incentivized
    Read full review
    Pros
    Khoros (Formerly Spredfast + Lithium)
    • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
    • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
    • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
    Incentivized
    Read full review
    Discontinued Products
    • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
    • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
    • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
    • Key insights generated in the dashboard page help add fast context for performance.
    Incentivized
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    Cons
    Khoros (Formerly Spredfast + Lithium)
    • Look and feel of the interface could use a refresh as it's not very exciting to use
    • Improve analytics features and accuracy
    • Facilitate bulk actions
    • Better alerts/visibility of collaborative actions and assigned tasks
    • Clearer communication around new feature releases and announcements
    Read full review
    Discontinued Products
    • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
    • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
    • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
    Incentivized
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    Likelihood to Renew
    Khoros (Formerly Spredfast + Lithium)
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
    Read full review
    Discontinued Products
    For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
    Incentivized
    Read full review
    Usability
    Khoros (Formerly Spredfast + Lithium)
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
    Incentivized
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    Discontinued Products
    The interface is very simple and organized around the core elements of the platform : the reports.
    Read full review
    Reliability and Availability
    Khoros (Formerly Spredfast + Lithium)
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Khoros (Formerly Spredfast + Lithium)
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Khoros (Formerly Spredfast + Lithium)
    Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
    Incentivized
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    Discontinued Products
    Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
    Incentivized
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    In-Person Training
    Khoros (Formerly Spredfast + Lithium)
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Khoros (Formerly Spredfast + Lithium)
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Khoros (Formerly Spredfast + Lithium)
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
    Incentivized
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    Discontinued Products
    Very good implementation.
    Read full review
    Alternatives Considered
    Khoros (Formerly Spredfast + Lithium)
    On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
    Read full review
    Discontinued Products
    Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
    Incentivized
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    Scalability
    Khoros (Formerly Spredfast + Lithium)
    Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Khoros (Formerly Spredfast + Lithium)
    • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
    • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
    • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
    Incentivized
    Read full review
    Discontinued Products
    • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
    • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
    Read full review
    ScreenShots

    Khoros Social Media Management Screenshots

    Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.