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Khoros Social Media Management vs. Meta Business Manager

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Khoros Social Media Management

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A

    Meta Business Manager

    Score7.8 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
    Pricing
    Khoros Social Media ManagementMeta Business Manager
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Khoros Social Media ManagementMeta Business Manager
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Khoros Social Media ManagementMeta Business Manager
    Considered Both Products
    Khoros (Formerly Spredfast + Lithium)
    No answer on this topic
    Meta Platforms Inc
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    105 Answers
    78%
    Would buy again
    21 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    75 Answers
    83%
    Delivers good value for the price
    20 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    107 Answers
    78%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    50 Answers
    77%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    52 Answers
    74%
    Implementation went as expected
    17 Answers
    Features
    Khoros Social Media ManagementMeta Business Manager
    Listening/monitoring
    Comparison of Listening/monitoring features of Khoros Social Media Management and Meta Business Manager
    Feature
    Khoros Social Media Management
    7.9
    120 Ratings
    2% above category average
    Meta Business Manager
    6.1
    35 Ratings
    23% below category average
    Boolean keyword searches9.093 Ratings5.920 Ratings
    Filtering out noise/spam6.9102 Ratings5.326 Ratings
    Sentiment analysis8.991 Ratings7.322 Ratings
    Broad channel coverage7.0113 Ratings6.025 Ratings
    Publishing
    Comparison of Publishing features of Khoros Social Media Management and Meta Business Manager
    Feature
    Khoros Social Media Management
    8.6
    151 Ratings
    7% above category average
    Meta Business Manager
    5.9
    49 Ratings
    31% below category average
    Content planning and scheduling9.5149 Ratings7.149 Ratings
    Audience targeting8.0115 Ratings6.046 Ratings
    Content optimization9.09 Ratings5.844 Ratings
    Workflow management8.0133 Ratings4.738 Ratings
    Engagement
    Comparison of Engagement features of Khoros Social Media Management and Meta Business Manager
    Feature
    Khoros Social Media Management
    8.8
    116 Ratings
    10% above category average
    Meta Business Manager
    5.9
    42 Ratings
    29% below category average
    Automated routing and prioritization8.594 Ratings5.334 Ratings
    Customer interaction histories8.0106 Ratings4.638 Ratings
    Bulk actions9.997 Ratings7.825 Ratings
    Marketing
    Comparison of Marketing features of Khoros Social Media Management and Meta Business Manager
    Feature
    Khoros Social Media Management
    7.6
    106 Ratings
    2% below category average
    Meta Business Manager
    6.1
    47 Ratings
    24% below category average
    Lead generation8.050 Ratings4.838 Ratings
    Content marketing7.589 Ratings5.642 Ratings
    Paid media management7.12 Ratings6.239 Ratings
    Campaigns and promotions8.093 Ratings7.643 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Khoros Social Media Management and Meta Business Manager
    Feature
    Khoros Social Media Management
    7.5
    150 Ratings
    12% below category average
    Meta Business Manager
    6.3
    49 Ratings
    29% below category average
    Twitter8.0141 Ratings4.010 Ratings
    Facebook8.0146 Ratings8.148 Ratings
    LinkedIn6.0107 Ratings5.98 Ratings
    Google+9.018 Ratings7.33 Ratings
    Instagram8.5135 Ratings7.334 Ratings
    Pinterest6.048 Ratings6.05 Ratings
    YouTube7.333 Ratings5.612 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Khoros Social Media Management and Meta Business Manager
    Feature
    Khoros Social Media Management
    8.9
    134 Ratings
    12% above category average
    Meta Business Manager
    5.6
    47 Ratings
    34% below category average
    Campaign success analytics8.5124 Ratings7.246 Ratings
    Real-time tracking9.4123 Ratings5.843 Ratings
    Competitor analysis8.979 Ratings3.827 Ratings
    Account management
    Comparison of Account management features of Khoros Social Media Management and Meta Business Manager
    Feature
    Khoros Social Media Management
    8.0
    139 Ratings
    0% below category average
    Meta Business Manager
    6.1
    49 Ratings
    27% below category average
    Role-based user permissions & privileges9.0135 Ratings5.346 Ratings
    Mobile access7.0114 Ratings7.047 Ratings
    Best Alternatives
    Khoros Social Media ManagementMeta Business Manager
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Khoros Social Media ManagementMeta Business Manager
    Likelihood to Recommend
    8.0
    (187 ratings)
    10.0
    (49 ratings)
    Likelihood to Renew
    8.0
    (34 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (29 ratings)
    7.6
    (15 ratings)
    Availability
    9.7
    (11 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    7.7
    (31 ratings)
    6.1
    (14 ratings)
    In-Person Training
    8.9
    (7 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.7
    (24 ratings)
    -
    (0 ratings)
    Ease of integration
    5.5
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (125 ratings)
    -
    (0 ratings)
    User Testimonials
    Khoros Social Media ManagementMeta Business Manager
    Likelihood to Recommend
    Khoros (Formerly Spredfast + Lithium)
    While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
    Incentivized
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    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Pros
    Khoros (Formerly Spredfast + Lithium)
    • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
    • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
    • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
    Incentivized
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    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
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    Cons
    Khoros (Formerly Spredfast + Lithium)
    • Look and feel of the interface could use a refresh as it's not very exciting to use
    • Improve analytics features and accuracy
    • Facilitate bulk actions
    • Better alerts/visibility of collaborative actions and assigned tasks
    • Clearer communication around new feature releases and announcements
    Read full review
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Likelihood to Renew
    Khoros (Formerly Spredfast + Lithium)
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Usability
    Khoros (Formerly Spredfast + Lithium)
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
    Incentivized
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    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
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    Reliability and Availability
    Khoros (Formerly Spredfast + Lithium)
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Performance
    Khoros (Formerly Spredfast + Lithium)
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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    Meta Platforms Inc
    No answers on this topic
    Support Rating
    Khoros (Formerly Spredfast + Lithium)
    Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
    Incentivized
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    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
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    In-Person Training
    Khoros (Formerly Spredfast + Lithium)
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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    Meta Platforms Inc
    No answers on this topic
    Online Training
    Khoros (Formerly Spredfast + Lithium)
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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    Meta Platforms Inc
    No answers on this topic
    Implementation Rating
    Khoros (Formerly Spredfast + Lithium)
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
    Incentivized
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    Meta Platforms Inc
    No answers on this topic
    Alternatives Considered
    Khoros (Formerly Spredfast + Lithium)
    On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    Scalability
    Khoros (Formerly Spredfast + Lithium)
    Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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    Meta Platforms Inc
    No answers on this topic
    Return on Investment
    Khoros (Formerly Spredfast + Lithium)
    • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
    • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
    • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
    Incentivized
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    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
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    ScreenShots

    Khoros Social Media Management Screenshots

    Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.