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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score5.9 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Twilio SendGrid

    Score8.5 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    KeapTwilio SendGrid
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    KeapTwilio SendGrid
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.—
    More Pricing Information
    Features
    KeapTwilio SendGrid
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Twilio SendGrid
    Feature
    Keap
    7.7
    29 Ratings
    14% below category average
    Twilio SendGrid
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Twilio SendGrid
    Feature
    Keap
    7.0
    150 Ratings
    16% below category average
    Twilio SendGrid
    7.1
    48 Ratings
    11% below category average
    WYSIWYG email editor9.050 Ratings7.035 Ratings
    Dynamic content8.947 Ratings6.838 Ratings
    Landing pages5.9134 Ratings8.023 Ratings
    A/B testing6.410 Ratings7.228 Ratings
    Mobile optimization6.3124 Ratings7.036 Ratings
    Email deliverability reporting7.5149 Ratings7.448 Ratings
    List management8.4147 Ratings7.642 Ratings
    Triggered drip sequences9.049 Ratings7.222 Ratings
    Ability to test dynamic content00 Ratings5.636 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Twilio SendGrid
    Feature
    Keap
    7.3
    151 Ratings
    12% below category average
    Twilio SendGrid
    -
    Ratings
    Lead nurturing automation7.5146 Ratings00 Ratings
    Lead scoring and grading6.2128 Ratings00 Ratings
    Data quality management6.7129 Ratings00 Ratings
    Automated sales alerts and tasks7.3138 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Twilio SendGrid
    Feature
    Keap
    7.7
    89 Ratings
    10% above category average
    Twilio SendGrid
    -
    Ratings
    Calendaring8.388 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Twilio SendGrid
    Feature
    Keap
    5.2
    148 Ratings
    28% below category average
    Twilio SendGrid
    7.6
    48 Ratings
    1% below category average
    Dashboards7.255 Ratings7.446 Ratings
    Standard reports3.6144 Ratings8.246 Ratings
    Custom reports4.7136 Ratings7.230 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Twilio SendGrid
    Feature
    Keap
    5.5
    142 Ratings
    39% below category average
    Twilio SendGrid
    -
    Ratings
    API4.7126 Ratings00 Ratings
    Role-based workflow & approvals6.4108 Ratings00 Ratings
    Customizability5.4138 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Keap and Twilio SendGrid
    Feature
    Keap
    -
    Ratings
    Twilio SendGrid
    8.2
    10 Ratings
    3% above category average
    URL Validation00 Ratings7.410 Ratings
    Link Tracking00 Ratings8.210 Ratings
    Image Validation00 Ratings9.08 Ratings
    Inbox Display00 Ratings7.810 Ratings
    Email Accessibility Tools00 Ratings7.810 Ratings
    Spelling and Grammar Check00 Ratings8.28 Ratings
    Spam Testing00 Ratings8.210 Ratings
    Email Previews00 Ratings8.610 Ratings
    Best Alternatives
    KeapTwilio SendGrid
    Small Businesses
    LeadSquared
    Score7.2 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    LeadSquared
    Score7.2 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    LeadSquared
    Score7.2 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapTwilio SendGrid
    Likelihood to Recommend
    7.2
    (209 ratings)
    7.9
    (59 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (26 ratings)
    8.2
    (6 ratings)
    Availability
    9.1
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (26 ratings)
    3.0
    (9 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    -
    (0 ratings)
    Configurability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapTwilio SendGrid
    Likelihood to Recommend
    Keap
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
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    Twilio
    Twilio SendGrid is well suited for those organizations who need to send mass emails very often to their prospects and customers and thus may be wary of a reliable tool that can do that without affecting domain reputation. It may be less suited for organizations which do not have say more than 10,000 target prospects and thus may rely only on 1:few ABM for sending emails.
    Incentivized
    Read full review
    Pros
    Keap
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
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    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    Keap
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
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    Likelihood to Renew
    Keap
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Twilio
    No answers on this topic
    Usability
    Keap
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
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    Twilio
    It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
    Incentivized
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    Reliability and Availability
    Keap
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Twilio
    No answers on this topic
    Performance
    Keap
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Twilio
    No answers on this topic
    Support Rating
    Keap
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
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    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
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    In-Person Training
    Keap
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
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    Twilio
    No answers on this topic
    Online Training
    Keap
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Twilio
    No answers on this topic
    Implementation Rating
    Keap
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Twilio
    No answers on this topic
    Alternatives Considered
    Keap
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
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    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
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    Scalability
    Keap
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Twilio
    No answers on this topic
    Return on Investment
    Keap
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
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    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
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    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.