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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Twilio SendGrid

    Score8.4 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    Twilio SendGrid
    Editions & Modules
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    Twilio SendGrid
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Twilio SendGrid
    Considered Both Products
    Twilio
    Chose Twilio SendGrid
    Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because …
    Incentivized
    Chose Twilio SendGrid
    Twilio SendGrid stacks up well to its direct competiros like Mailgun and BigMailer, but it doesnt stack up again more complex marketing automation tools like HubSpot and ActiveCampaign. That is understandable as it doesnt seem to be the purpose of the platform, but it is worth …
    Incentivized
    Chose Twilio SendGrid
    Brevo was cheaper and doesn't support the spam testing but in my experience their support was much , much better.
    Incentivized
    Chose Twilio SendGrid
    I have been using Sendgrid for a while now, and the main reason to select it in the first place was because of the data analytics it offered and data security. Its high deliverability and rates and the pricing offered for our requirement suited our budget; hence, we chose it …
    Incentivized
    Chose Twilio SendGrid
    SendGrid has added features and allows to add unique unsubscribe links.
    Incentivized
    Chose Twilio SendGrid
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, …
    Incentivized
    Chose Twilio SendGrid
    Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to …
    Incentivized
    Chose Twilio SendGrid
    We here it is good but has this huge issue with customer service. We wanted to go with SendGrid because it was recommended, but we have had three months of grief.
    Incentivized
    Chose Twilio SendGrid
    I use both. SendGrid as I stated before I use in a very simple manner - just as an email server basically- because the
    email list I’m using is originates through ClickFunnels. They have enough reporting for me. Although I could definitely use click tracking so I may implement …
    Incentivized
    Chose Twilio SendGrid
    Twilio SendGrid stacks up against SharpSpring and Adobe Advertising Cloud because it resolves sending emails in a easy way with a low cost and a lot free quotas. So if you need to only integrates a list register, a easy newsletter send or even a smtp integration, Twilio …
    Incentivized
    Chose Twilio SendGrid
    Twilio SendGrid is a great all around email marketing solution. It does everything that Mailchimp can do but offers a whole host of other features a professional marketeer would require. Mailchimp does not support email campaigns that promote gambling products.
    Incentivized
    Chose Twilio SendGrid
    Mailgun answers support tickets inside of 24 hours and has as good as or better deliverability, and their team is knowledgeable and responsive.
    Incentivized
    Chose Twilio SendGrid
    We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to.
    My biggest gripe is that it’s so hard to move data across platforms, …
    Incentivized
    Chose Twilio SendGrid
    Twilio is a better all-around system and comes at a much less expensive price.
    Incentivized
    Chose Twilio SendGrid
    I use this software along with Sendwithus too. Both the software I use for different sets of people.
    Incentivized
    Chose Twilio SendGrid
    We prefer Twilio SendGrid as a solution, simpler installation, very low failure rate (less than 1%) Our goal is a 1 step solution that we never have to go back to, that way the client is only billed once and their ROI remains high.
    Incentivized
    Chose Twilio SendGrid
    N/A
    Incentivized
    Chose Twilio SendGrid
    We selected SendGrid for the flexibility it offered us where we could set up APIs from our own database and CDP to trigger one-to-one messages, automate campaigns, personalize comms and save money over other systems that require you to host your data in their systems and charge …
    Incentivized
    Chose Twilio SendGrid
    We considered using Mailchimp from the beginning but we weren't in a place where we needed everything Mailchimp had to offer and we needed a simpler solution that was easy to implement and use. SendGrid served us well as a bigger stage company with limited funds and needs but …
    Incentivized
    Chose Twilio SendGrid
    Some of the other platforms we have used in the past appeared to be cheaper up front, but in the long run... they were a lot more costly than Twilio SendGrid. Some of the other email marketing tools did not offer drag and drop features that make building an email campaign easy …
    Incentivized
    Chose Twilio SendGrid
    The only other transactional email program I've used inside of Dinely was Mailgun. Mailgun is great with deliverability and relatively cost effective as well. The only issue is it's not able to be rapidly implemented. If we wanted to design up transactional emails that wow our …
    Incentivized
    Chose Twilio SendGrid
    Before using SendGrid we used Mailchimp and were very limited with segmenting our users. Then we moved to ActiveCampaign and paid a ton of money for sending a few promotional emails per month. Then we got SendGrid - letting us rid both of ActiveCampaign and Mailgun and having …
    Incentivized
    Chose Twilio SendGrid
    All of the aforementioned competing services don't have a transactional email component along with their email marketing campaign services. Also, SendGrid is the most economical value of the 4, while 2nd place goes to MailChimp with regard to pricing. I liked SendGrid out of …
    Incentivized
    Chose Twilio SendGrid
    If I consider the the easiness in functionality of Email Editor in SendGrid Marketing Email software, it matches my expectations. I don't need to train my colleagues for the usage of this software. In my absence also anyone can create email campaigns and send it very easily. So …
    Incentivized
    Key User Insights
    Would buy again
    79%
    Would buy again
    15 Answers
    Delivers good value for the price
    76%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    74%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    68%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    74%
    Implementation went as expected
    14 Answers
    Features
    Twilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Twilio SendGrid
    Feature
    Twilio SendGrid
    7.1
    48 Ratings
    11% below category average
    WYSIWYG email editor7.035 Ratings
    Dynamic content6.838 Ratings
    Ability to test dynamic content5.636 Ratings
    Landing pages8.023 Ratings
    A/B testing7.228 Ratings
    Mobile optimization7.036 Ratings
    Email deliverability reporting7.448 Ratings
    List management7.642 Ratings
    Triggered drip sequences7.222 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Twilio SendGrid
    Feature
    Twilio SendGrid
    7.6
    48 Ratings
    1% below category average
    Dashboards7.446 Ratings
    Standard reports8.246 Ratings
    Custom reports7.230 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Twilio SendGrid
    Feature
    Twilio SendGrid
    8.2
    10 Ratings
    3% above category average
    URL Validation7.410 Ratings
    Link Tracking8.210 Ratings
    Image Validation9.08 Ratings
    Inbox Display7.810 Ratings
    Email Accessibility Tools7.810 Ratings
    Spelling and Grammar Check8.28 Ratings
    Spam Testing8.210 Ratings
    Email Previews8.610 Ratings
    User Ratings
    Twilio SendGrid
    Likelihood to Recommend
    7.9
    (59 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    Usability
    8.2
    (6 ratings)
    Support Rating
    3.0
    (9 ratings)
    User Testimonials
    Twilio SendGrid
    Likelihood to Recommend
    Twilio
    No answers on this topic
    Pros
    Twilio
    No answers on this topic
    Cons
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Usability
    Twilio
    It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
    Incentivized
    Read full review
    Support Rating
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Alternatives Considered
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Return on Investment
    Twilio
    No answers on this topic
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