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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score5.9 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    Keap
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    Keap
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    Keap
    Considered Both Products
    Keap
    Chose Keap
    Much better ESP over Keap. Intuitive with simplicity in setting up flows, segmentation, etc. Also, we're paying much less than we did for Keap. Overall, way better product.
    Incentivized
    Chose Keap
    When choosing which CRM was right for our business, we looked at ActiveCampaign and Keap, as they are both greeat with automation campaigns. We decided that Keap was a better fit for our business, because Keap has a business phone line and native texting. Being able to accept …
    Incentivized
    Chose Keap
    Keap is the only CRM that we have used.
    Incentivized
    Chose Keap
    We went with Pipedirve because it is far easier to use and much cheaper. It also has a lot of useful addons that are reasonably priced.
    Incentivized
    Chose Keap
    Fees in HoneyBook are a lot compared to the fees in Keap. You have a better campaign development in Keap. Better landing pages in Keap as well.
    Incentivized
    Chose Keap
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM …
    Incentivized
    Chose Keap
    Prefer Keap - better performance for the investment
    Incentivized
    Chose Keap
    Systeme IO is a great software with a much lower cost, but it isn't nearly as robust and it doesn't meet HIPAA standards which are essential to our business.

    Go High Level on the other hand is a powerful software that is limited by design and oversimplified. It really just cuts …
    Incentivized
    Chose Keap
    First off the campaign builder has no equal, the price is competitive, and the Keap community is a phenomenal resource to learn new things.
    Incentivized
    Chose Keap
    Keap is much more affordable than HubSpot, and while it perhaps does not provide quite as much detail, you can get all the detail you really need for a small to medium-sized business with Keap. It provides so many more options as a CRM than Constant Contact or Mailchimp did …
    Incentivized
    Chose Keap
    Keap, compared to Mailchimp, AWeber, and SendFox, is a complete solution. The latter 3 are primarily for email and don't have the same flexibility by themselves for a campaign or email automation. Keap, compared to Typeform, is similar, but Typeform does form building better. …
    Incentivized
    Chose Keap
    Fast, affordable, and easy. These three things are enough.
    Incentivized
    Chose Keap
    HighLevel has a learning curve as well but it is way easier to get started than keap. It's definitely a Keap competitor and depending on business size, HighLevel can be a better alternative as compared to Keap on both a cost and application standpoint.
    Incentivized
    Chose Keap
    Keap is an all-in-one platform for sending bulk emails, managing contacts, tasks management, creating workflows in email marketing, actions-based tasks, creating task reminders, managing tasks with team members, and better reporting with the analytics used in Keap. The landing …
    Incentivized
    Chose Keap
    Outlook is great for those we contact every day for more decisive purposes, but not for marketing and specials we have. It is a more professional look to the market to our consumers and a great way to let our contacts know when we will be attending a trade show or offering new …
    Incentivized
    Chose Keap
    Keap stacks up well against similar software I've used. They are definitely the most user-friendly platform I've encountered, but not at the loss of good functionality. All the processes we need to work on/automate are available to us in Keap, it has been a wonderful growth …
    Incentivized
    Chose Keap
    Not as productive in tracking and creating large lists of emails to have sent out at a single time or for a certain group. I like that Keap continues to give insight into who is responding and who is not, without having to flag every email which was sent out.
    Incentivized
    Chose Keap
    AWeber was too simple, and Salesforce was overkill and too expensive. To be fair, Salesforce is more oriented toward salespeople (which makes sense from the name). AWeber didn't have as robust of an API as Keap.
    Incentivized
    Chose Keap
    Keap is easy to use and has many different uses, not just one.
    Incentivized
    Chose Keap
    I prefer Keap over Mailchimp for email marketing because I found it to be way more user-friendly. I'm not sure if I was just using an older and outdated version of Mailchimp at a prior company but I didn't like the software. All of my email campaigns were just in a list or …
    Incentivized
    Chose Keap
    Keap is a cost-effective, powerful CRM and marketing automation tool for those who have the time and resources to learn all of its intricacies. For any other system, you will be paying for a better user interface, better reporting and visualizations, more intuitive everything, …
    Incentivized
    Chose Keap
    Leadpages still has the best and easiest landing page integration. The landing page interface on Keap is clunky and outdated. Infusionsoft crushes against Active campaign and Mail chimp regarding campaign building, reporting, and emailing as well as making changes down the …
    Incentivized
    Chose Keap
    Looking at a variety of other tools, Keap is the ultimate sales and marketing automation software. The other tools either pale by comparison in terms of their features (for a similar price point), or they come with a very hefty price tag that isn't economic for most …
    Incentivized
    Chose Keap
    Keap is by far the most complete and user-friendly tool to use when it comes to setting up marketing automation and funnels. Compared to other autoresponders, like AWeber, GetResponse, and ActiveCampaign, Keap provides so much more functionality. Also for other funnel builders, …
    Incentivized
    Chose Keap
    These others have very little customization in areas businesses need it compared to Keap. Keap is contact centric which means everything revolves around the contact and not the marketing funnel. Actions, context, relevance all depends on the contact to exist. This changes …
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    71 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    70 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    71 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    63 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    66 Answers
    Features
    Keap
    CRM Project Management
    Comparison of CRM Project Management features of Keap
    Feature
    Keap
    7.7
    29 Ratings
    14% below category average
    Task management8.820 Ratings
    Billing and invoicing management7.416 Ratings
    Reporting7.127 Ratings
    Automated CRM activity logging6.41 Ratings
    Sales pipeline management9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap
    Feature
    Keap
    7.0
    150 Ratings
    16% below category average
    WYSIWYG email editor9.050 Ratings
    Dynamic content8.947 Ratings
    Landing pages5.9134 Ratings
    A/B testing6.410 Ratings
    Mobile optimization6.3124 Ratings
    Email deliverability reporting7.5149 Ratings
    List management8.4147 Ratings
    Triggered drip sequences9.049 Ratings
    Lead Management
    Comparison of Lead Management features of Keap
    Feature
    Keap
    7.3
    151 Ratings
    12% below category average
    Lead nurturing automation7.5146 Ratings
    Lead scoring and grading6.2128 Ratings
    Data quality management6.7129 Ratings
    Automated sales alerts and tasks7.3138 Ratings
    Automated follow-ups9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap
    Feature
    Keap
    7.7
    89 Ratings
    10% above category average
    Calendaring8.388 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap
    Feature
    Keap
    5.2
    148 Ratings
    28% below category average
    Dashboards7.255 Ratings
    Standard reports3.6144 Ratings
    Custom reports4.7136 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap
    Feature
    Keap
    5.5
    142 Ratings
    39% below category average
    API4.7126 Ratings
    Role-based workflow & approvals6.4108 Ratings
    Customizability5.4138 Ratings
    Third-party software integrations7.31 Ratings
    Mobile app for sales & marketing automation5.51 Ratings
    Best Alternatives
    Keap
    Small Businesses
    LeadSquared
    Score7.2 out of 10
    Medium-sized Companies
    LeadSquared
    Score7.2 out of 10
    Enterprises
    LeadSquared
    Score7.2 out of 10
    All AlternativesView all alternatives
    User Ratings
    Keap
    Likelihood to Recommend
    7.2
    (209 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    Usability
    9.0
    (26 ratings)
    Availability
    9.1
    (6 ratings)
    Performance
    9.1
    (6 ratings)
    Support Rating
    9.0
    (26 ratings)
    In-Person Training
    9.1
    (6 ratings)
    Online Training
    8.6
    (7 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    Configurability
    2.0
    (1 ratings)
    Ease of integration
    1.0
    (1 ratings)
    Product Scalability
    9.1
    (3 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    User Testimonials
    Keap
    Likelihood to Recommend
    Keap
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    Keap
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    Keap
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    Keap
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    Keap
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    Keap
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    Keap
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    Keap
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    Keap
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    Keap
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    Keap
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    Keap
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Scalability
    Keap
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    Keap
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.