Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
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Vistaprint
Score 7.8 out of 10
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Vistaprint, a Cimpress company, helps small business owners create expertly designed, up-to-date custom direct mail marketing items, such as photos, business cards, labels & stickers, and related promotional products.
Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team
Based on the quality of product and software and amazing customer service, I feel they are a great source or tool for any SMB or marketing team to use to boost sales and drive features and great PR with amazing white papers and postcards, and much more. There are so many things you can do with Vistaprint that you won’t have to look anywhere else.
Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.
My products aren't coming up - I've used local vendors, Kinko's (FedEx). Local vendors: Apples and Oranges. I use local vendors for projects that I know I need to see a hard proof on. Local vendors have better quality. But also are more expensive. Choose your poison. Kinko's (FedEx): The folks at Vistaprint are more knowledgeable. I only go to Kinko's to use their self printing machines. The self printing machine's quality is on par with Vistaprint.
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
Positive Impact: I don't need a lot of materials for my business. But when I do need them, it's nice to be able to choose from a good selection. And the product is pretty good.