Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
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Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.
Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team
Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
Increased Social Media Presence has kept us in touch with clients
I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
