Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
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monday marketer
Score 8.5 out of 10
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monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team
I think monday marketer is well suited to every organization, as it helps to track the current status of work/assignments, and helps lower down the chain of email communications for work status notifications, less use of Excel and other tools as we get all WBS like features at one place. monday marketer isn't suitable for you if you want to transfer your Excel project data which uses macros or complex formulas for any data items/columns.
Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests
It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
I gave a 10, however, I have never needed to reach out to their support. I prefer self-led training, so if I ever ran into an issue, I was able to find a solution immediately in their knowledge base. It's insane how they have created a product-led software that really doesn't require direct support or implementation help. It's just easy. That being said, I can appreciate that there is direct support on hand if needed
As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.
We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing processes. monday marketer allowed us capabilities such as assigning items, setting up automated notifications based on status changes to notify business stakeholders, keeping track of correspondence for each component, and more. It was an easy selection for us.
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
