Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
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MessageGears
Score 10.0 out of 10
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MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.
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Pricing
Iterable
MessageGears
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Iterable
MessageGears
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Iterable
MessageGears
Features
Iterable
MessageGears
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Iterable
7.1
Ratings
6% below category average
MessageGears
3.3
Ratings
83% below category average
WYSIWYG email editor
8.10 Ratings
1.50 Ratings
Dynamic content
7.70 Ratings
3.80 Ratings
Ability to test dynamic content
7.50 Ratings
2.20 Ratings
A/B testing
7.50 Ratings
2.70 Ratings
Mobile optimization
7.10 Ratings
8.00 Ratings
Email deliverability reporting
5.20 Ratings
3.80 Ratings
List management
7.10 Ratings
2.10 Ratings
Triggered drip sequences
7.00 Ratings
2.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Iterable
6.2
Ratings
16% below category average
MessageGears
1.1
Ratings
150% below category average
Dashboards
6.60 Ratings
1.10 Ratings
Standard reports
6.20 Ratings
1.10 Ratings
Custom reports
5.80 Ratings
1.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Iterable
8.2
Ratings
9% above category average
MessageGears
-
Ratings
API
7.90 Ratings
00 Ratings
Role-based workflow & approvals
8.60 Ratings
00 Ratings
Customizability
8.10 Ratings
00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team
Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.
Bronto is a much better email service provider, though our choice to use MessageGears is based on our unique database situation, our partnership with them, and our deal structure. The automation and functionality within Bronto is superior, but it also comes with a hefty price tag; MessageGears provides the scale we need
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
