INFUSE vs. Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
INFUSE
Score 8.9 out of 10
N/A
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Score 8.0 out of 10
N/A
Zywave Broker Briefcase Benefits Edition has a goal of being insurance agencies' sales, marketing, and education engine. The vendor aims to help companies empower their sales team, streamline communication and win new business by using the comprehensive sales and marketing tools available in Broker Briefcase Benefits. According to the vendor, Broker Briefcase Benefits has more than 4,500 pieces of professionally written and designed content that can be branded back to your agency.N/A
Pricing
INFUSEZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
INFUSEZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsINFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.
More Pricing Information
Community Pulse
INFUSEZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Features
INFUSEZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Content Creation
Comparison of Content Creation features of Product A and Product B
INFUSE
-
Ratings
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
Ratings
7% above category average
Ideation00 Ratings9.00 Ratings
Approval workflows00 Ratings8.00 Ratings
Content collaboration00 Ratings10.00 Ratings
Content calendar00 Ratings8.00 Ratings
Network for content licensing/production00 Ratings8.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
INFUSE
-
Ratings
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
Ratings
10% above category average
Content hub00 Ratings9.00 Ratings
Forms / Gated content00 Ratings9.00 Ratings
Content distribution00 Ratings9.00 Ratings
Content promotion00 Ratings9.00 Ratings
Content automation00 Ratings9.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
INFUSE
-
Ratings
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
Ratings
9% above category average
Audience profiling and targeting00 Ratings8.00 Ratings
Closed-loop tracking and reporting00 Ratings8.00 Ratings
Content performance analytics00 Ratings9.00 Ratings
Campaign optimization dashboard00 Ratings9.00 Ratings
Competitive analytics00 Ratings9.00 Ratings
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User Ratings
INFUSEZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Likelihood to Recommend
8.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.6
(0 ratings)
-
(0 ratings)
Usability
8.5
(0 ratings)
-
(0 ratings)
Support Rating
8.4
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
INFUSEZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Likelihood to Recommend
From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
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It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.
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Pros
  • Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
  • Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
  • Providing high-quality leads that are aligned with our target personas.
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  • I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
  • The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
  • The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.
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Cons
  • I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
  • Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
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  • It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.
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Likelihood to Renew
Overall great product and client service
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No answers on this topic
Usability
INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
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No answers on this topic
Support Rating
INFUSE has always been very responsive. I appreciate the check ins once campaigns are live, to discuss results and see where we could make adjustments. I haven't used their Demand Gen experts yet but I love that that's available to optimize your programs.
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No answers on this topic
Alternatives Considered
We are working with many content syndication and BANT lead gen companies. INFUSE is one of the top vendors we have seen some great success with. The targeting is all on point and accurate, the content and assets they help us create are all in line with our brand guidelines, and the lead quality is one of the best out of all of our vendors.
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Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.
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Return on Investment
  • INFUSEmedia significantly increased our overall lead volume (ie able to produce 5000 leads/month when other channels were struggling to generate more then a few hundred) at far more efficient CPLs (Cost-Per-Lead)
  • Our clients have given positive feedback on lead quality and wrap reports that INFUSEmedia has provided to our team had provided further insight into the companies, job levels, etc. that our leads are tied to, further validating their quality and alignment with our desired targeting
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  • It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
  • Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.
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ScreenShots

INFUSE Screenshots

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Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) Screenshots

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