InfiniGrow vs. Parse.ly

No coding is required
to detect all interactions throughout customer journeys and relate them to
results and expenses.

It may be used for
business analysis as well as determining social media indicators.

Incentivized

For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.

Incentivized

• It is an excellent option to obtain real-time information on our data, and discover the commercial impact of each marketing action instantly to allocate money to the most effective channels.

Incentivized

• Real-time metrics are great and help us decide what content to follow up on.
• Audience segmenting is key, helps us determine where we're strong and where we're not.
• Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.

Incentivized

• I initially felt the InfiniGrow membership rates were excessive, but I've come to believe that they are warranted because the possibilities and job opportunities available are fantastic.

Incentivized

• Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
• I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
• Some more customization of reports (or maybe more training).

Incentivized

Cost is always a factor when considering any renewal, so we will always see how that compares to other offerings, but we have been pleased with the functionality from Parse.ly. Importantly, it has engaged news teams, and writers can easily assess their own performance--it is not just a management tool. This wider take-up makes it more likely that we would renew.

Incentivized

The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.

Incentivized

Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data).

Incentivized

InfiniGrow is one of the best solutions to
centralize corporate data, integrate with our CRM and implement marketing
automation to have a unified or consolidated view of our cost and performance
statistics in real time.

Incentivized

Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the effectiveness of content changes, which is particularly important for content-heavy sites that need to iterate quickly.

Incentivized

• Ideal for budgeting and forecasting by making forecasts to determine the best method for dividing marketing budgets and tracking plans against actuals to ensure goals are achieved.
• Allows users to view job progress and compare it to results at any time using the single dashboard.
• You can use GI to examine how much credit each department receives from each customer in the sales and marketing contribution.

Incentivized

• Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.

Incentivized