Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Jotform
Score 8.5 out of 10
N/A
Jotform Enterprise is a digital workspace productivity tool that provides a platform for organizations. The aim of Jotform Enterprise is to give companies an easy-to-navigate tool that makes reaching out to customers, collaborating with coworkers, and collecting e-signatures and data a more seamless process. Jotform Enterprise strives to enable companies to make data-driven decisions without compromising when it comes to quality and security. It doesn’t matter what type of…
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Pricing
Hotjar
Jotform
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Free
$0.00
Bronze
$34.00
Monthly
Silver
$39.00
Monthly
Gold
$99.00
Monthly
Enterprise
Custom
Offerings
Pricing Offerings
Hotjar
Jotform
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual pricing.
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More Pricing Information
Community Pulse
Hotjar
Jotform
Features
Hotjar
Jotform
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Hotjar
-
Ratings
Jotform
8.0
Ratings
0% above category average
Survey templates
00 Ratings
8.60 Ratings
Themes
00 Ratings
7.40 Ratings
Custom logo/branding
00 Ratings
8.10 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Hotjar
-
Ratings
Jotform
7.6
Ratings
11% below category average
Changes to live survey
00 Ratings
7.60 Ratings
Question design help
00 Ratings
7.50 Ratings
Multiple question types
00 Ratings
7.70 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Hotjar
-
Ratings
Jotform
7.3
Ratings
12% below category average
Survey logic flexibility
00 Ratings
7.30 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Hotjar
-
Ratings
Jotform
7.5
Ratings
8% below category average
Response tracking
00 Ratings
7.60 Ratings
Data export
00 Ratings
7.90 Ratings
Standard reports
00 Ratings
7.70 Ratings
Custom reports
00 Ratings
7.40 Ratings
Analytics
00 Ratings
7.20 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Hotjar
-
Ratings
Jotform
7.4
Ratings
16% below category average
Access controls
00 Ratings
7.40 Ratings
Compliance
00 Ratings
7.40 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.
With a vast selection of pre-designed templates to choose from, ranging from event registrations to customer feedback surveys, JotForm caters to a broad spectrum of needs. Each template is fully customizable, allowing you to align the form's aesthetics with your brand identity effortlessly. JotForm has arrived to streamline and elevate your processes to a whole new level.
Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
Hotjar has a poll function, so you can have polls on your website.
The ease of use is my favorite part of the Jotform. You don't have to be an IT guru to use it, but the results of your creation will surely make people think you are.
Jotform keeps all my event request organized and accurate.
The video recording feature is very slow to use. I know there is a very powerful process going on (saving your CSS and the DOM movements you make) but anyway it's slow to use.
Hotjar itself is heavy and has effects on your load times. This is a very important issue and I hope they're working on that.
Adding more segmentation would be nice. For example, being able to connect your API or more information to show relevant polls or feedback buttons to certain users. Aggregated info is hard to process.
I would love for Jotform to offer an a la carte for some of the products like maybe we pay for more form views and submissions but not all the other stuff.
Flexibility in css.
More options in the name field, maybe I want the last name first or for it to be a full one entry box.
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
It is very user-friendly and intuitive. The interface is very simple and straightforward. The elements are easily accessible even without having any prior knowledge of the interface. The customer support is incredibly awesome. They respond to you within 24-48hrs tops. They also provide a list of questions and answers that have already been asked.
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Their support is truly awful and negligent [in my opinion]. It's rare for me to get so mad as to write a review about it but given what we do, I think it's necessary to document it. We work in mental health and having client data [transmitted] through the API correctly can be a matter of life and death for someone in crisis. We have had repeated issues with this in JotForm and reset the integration multiple times and yet it continues. [In my experience] tags don't transmit, complete contacts are absent, or parts of data [are] missing despite being mapped. [Again, per my experience] their support will initially respond and then you hear nothing. It's been a huge issue and we are leaving them as a result. [I feel] it's truly infuriating and negligent.
Had to opt for Jotform to open in a separate window for some of my phones as being intergrated into my own site caused restricted viewing problems on some devices like mobiles.
Compared to Sprig and Usabilla, Hotjar has robust functionality. Again, as stated earlier, the ability to summarize rage clicks, trigger recordings for a/b experiments, and run intercept surveys on mobile is very useful. Hotjar is also noticeably more intuitive to use than Usabilla, with a cleaner interface and navigation.
Compared to Google and Microsoft, Jotform has a lot more features. I particularly love the e-signature because it makes the form feel more trustworthy for our team.
When compared to the other form builders, it is frankly too expensive for us to use them, while Jotform has just enough features for casual users like us.
Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
It saved me time. Within minutes I was able to create and share forms to collect demographic data.
While struggling to use another software, I thought of Jotform and it was able to assist me with collating the data I had to confirm results previously obtained.
I could not easily identify what new information was provided in a resubmission by a respondent.