TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hotjar

    Score8.3 out of 10
    N/AHotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

    $39

    per month 100 daily sessions

    Pricing
    Hotjar
    Editions & Modules
    Hotjar Observe - Plus
    $39
    per month 100 daily sessions
    Hotjar Ask - Plus
    $59
    per month 250 monthly responses
    Hotjar Ask - Business
    $79
    per month Starting from 500 monthly responses
    Hotjar Observe - Business
    $99
    per month Starting from 500 daily sessions
    Hotjar Scale - Business
    $213
    per month Starting from 500 daily sessions
    Hotjar Ask - Scale
    Contact Sales
    per month unlimited volume
    Offerings
    Pricing Offerings
    Hotjar
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional DetailsDiscount available for annual pricing.
    More Pricing Information
    Community Pulse
    Hotjar
    Considered Both Products
    Contentsquare
    Chose Hotjar
    Hotjar is the only tool like this that I've used. It is easy to use and beneficial. I would recommend it to anyone looking for this kind of tool.
    Incentivized
    Chose Hotjar
    In my opinion, Hotjar is much easier to set up and use than Microsoft Clarity
    Incentivized
    Chose Hotjar
    For surveys, I think Hotjar is better than Maze by a mile. The functionality is directly embedded in the SaaS or webapp which is a major plus.

    Qualtrics is a survey powerhouse with many more functionalities for surveys as well as reports, but I think Hotjar has better UX and …
    Incentivized
    Chose Hotjar
    Compared to Sprig and Usabilla, Hotjar has robust functionality. Again, as stated earlier, the ability to summarize rage clicks, trigger recordings for a/b experiments, and run intercept surveys on mobile is very useful. Hotjar is also noticeably more intuitive to use than Usabi…
    Incentivized
    Chose Hotjar
    The fact that it has a trial period in which you can fully try each feature of the platform. The fact that is very intuitive for us to understand each feedback given by the users and to interpret how they move and what they observe on the pages we need to test.
    Incentivized
    Chose Hotjar
    For us, Hotjar was really simple to implement and the user interface is really easy to use and get accustomed to. Some of the other products we evaluated didn't have as rich features and were way overpriced which made us choose Hotjar. Also, Hotjar allows you to capture …
    Incentivized
    Chose Hotjar
    There was not something specific negative that we noticed in the other products, hotjar came in the discussion through a referral from one of our colleagues, was covering all the tickboxes that we had set and decided to move forwards with it
    Incentivized
    Chose Hotjar
    Whatever software does, Hotjar does better. Integration and setup are really fast and you can have data to analyze in a few minutes. Also, the support team is very dedicated and there's a lot of documentation and examples you can follow.
    Incentivized
    Chose Hotjar
    There are overlaps of a few features, but session recording is a unique feature of Hotjar.
    Incentivized
    Chose Hotjar
    I have not used any other services and only used Hotjar so I cannot say how this service compares to others in their vertical. I have used Survey Monkey and I have found that their survey templates do not match that of Hotjar's. I also think that the reporting/tracking is more …
    Incentivized
    Chose Hotjar
    Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The …
    Incentivized
    Chose Hotjar
    Cmparing with other products in the same vertical, we found the UX UI for Hotjar the best. It is easier to integrate with and has lot many more features as compared to its nearest competitors. We fount the product to be robust and accurate with lot of customizable options to …
    Incentivized
    Chose Hotjar
    I liked the Hotjar User interface a little more and it seemed a little bit easier to set up. For some users with just the basic needs smart look was overly complicated. whereas in Hotjar everything you need is in one simple easy-to-view dashboard. Also, it offered more free …
    Incentivized
    Chose Hotjar
    I test drove Lucky Orange and decided to keep Hotjar as the UI is easier to use. The competitor had no compelling features vs the ones offered by Hotjar. I also found the standard sound effects in Lucky Orange very overbearing and obnoxious.
    Incentivized
    Chose Hotjar
    Hotjar was relatively more known to the team and they had past experience as well with the tool which made the adoption relatively easier. As such we didn’t find a lot of difference between the two tools when it comes fulfilling our use cases so for us specifically both were …
    Incentivized
    Chose Hotjar
    They have a user-friendly website and product and the accuracy of the feature and also more development feature
    Incentivized
    Chose Hotjar
    We used different tools but Hotjar combines several functionalities in one tool. So we used and are still using SurveyMonkey for bigger Surveys but it's handy to also have a tool where we can create short single questions surveys. We selected Hotjar because it is a good …
    Incentivized
    Chose Hotjar
    Hotjar is the full deal and provides fantastic functionality and options for me to track my users on my website. The other software is good but I personally feel Hotjar is the best for purposes. I know it’s a little pricey, but if you use it right, it will ultimately help you …
    Incentivized
    Chose Hotjar
    HotJars UX is much better Crazy Egg has a bit more capabilities I.E. A/B testing.
    Incentivized
    Chose Hotjar
    Hotjar has more robust functionality than CrazyEgg. Optimizely is a little more advanced and more expensive than what we needed.
    Incentivized
    Chose Hotjar
    Google Analytics is a much more robust platform than Hotjar, but works great as a complement to Google Analytics - in other words, it was a matter of choosing both, not either/or. While there are workarounds for them on Google Analytics, heatmaps and screen recordings are much …
    Incentivized
    Chose Hotjar
    Hotjar is better at taking screenshots from landing pages which help us better visualize clicks, scroll and mouse movements. With Hotjar, we can better see what users are doing on our landing pages. This way you'll have a much more accurate picture of how people arrive at …
    Incentivized
    Chose Hotjar
    I've really liked Hotjar for our web app and haven't had a need to look for other products. We've used Hotjar for three years and it gets us the answers we need for our web app UI changes or releases. I've really enjoyed using it.
    Incentivized
    Chose Hotjar
    I just find Hotjar to be simpler, cleaner, easier, and more flexible. Lucky Orange was a tool that another client of my had installed and, while it 'worked' and did similar things, I found that Hotjar was simpler. I don't know if there are cost differences between the two …
    Incentivized
    Chose Hotjar
    Mouseflow matches nearly every feature that Hotjar offers – although, they may work a little differently.
    The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    51 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    41 Answers
    Best Alternatives
    Hotjar
    Small Businesses
    Smartlook
    Score8.2 out of 10
    Medium-sized Companies
    Crazy Egg
    Score8.1 out of 10
    Enterprises
    Crazy Egg
    Score8.1 out of 10
    All AlternativesView all alternatives
    User Ratings
    Hotjar
    Likelihood to Recommend
    10.0
    (104 ratings)
    Likelihood to Renew
    5.1
    (2 ratings)
    Usability
    9.7
    (6 ratings)
    Support Rating
    9.6
    (4 ratings)
    Ease of integration
    9.0
    (1 ratings)
    User Testimonials
    Hotjar
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
    Read full review
    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
    Read full review
    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
    Incentivized
    Read full review
    Usability
    Contentsquare
    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
    Incentivized
    Read full review
    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
    Read full review
    Alternatives Considered
    Contentsquare
    HotJar was selected for a few reasons:
    • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
    • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
    • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
    Incentivized
    Read full review
    Return on Investment
    Contentsquare
    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Incentivized
    Read full review
    ScreenShots