Hootsuite vs. monday marketer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 7.9 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month (billed annually) Starts at 1 user, 10 social accounts
monday marketer
Score 8.5 out of 10
N/A
monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
$0
per month per seat
Pricing
Hootsuitemonday marketer
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Individual
$0
per month per seat
Basic
$10
per month per seat
Standard
$13
per month per seat
Pro
$22
per month per seat
Enterprise
Contact Sales
Offerings
Pricing Offerings
Hootsuitemonday marketer
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
Hootsuitemonday marketer
Features
Hootsuitemonday marketer
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
Ratings
16% below category average
monday marketer
-
Ratings
Boolean keyword searches6.00 Ratings00 Ratings
Filtering out noise/spam5.90 Ratings00 Ratings
Sentiment analysis6.10 Ratings00 Ratings
Broad channel coverage8.40 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.6
Ratings
6% below category average
monday marketer
-
Ratings
Content planning and scheduling8.90 Ratings00 Ratings
Audience targeting6.60 Ratings00 Ratings
Content optimization7.00 Ratings00 Ratings
Workflow management7.80 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.7
Ratings
3% below category average
monday marketer
-
Ratings
Automated routing and prioritization7.40 Ratings00 Ratings
Customer interaction histories7.60 Ratings00 Ratings
Bulk actions8.30 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.4
Ratings
5% below category average
monday marketer
-
Ratings
Lead generation6.40 Ratings00 Ratings
Content marketing8.20 Ratings00 Ratings
Paid media management7.60 Ratings00 Ratings
Campaigns and promotions7.60 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
9.2
Ratings
9% above category average
monday marketer
-
Ratings
Twitter8.90 Ratings00 Ratings
Facebook9.70 Ratings00 Ratings
LinkedIn9.50 Ratings00 Ratings
Google+8.90 Ratings00 Ratings
Instagram9.70 Ratings00 Ratings
Pinterest9.20 Ratings00 Ratings
YouTube8.40 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
8.0
Ratings
1% above category average
monday marketer
-
Ratings
Campaign success analytics8.40 Ratings00 Ratings
Real-time tracking7.60 Ratings00 Ratings
Competitor analysis8.00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.7
Ratings
4% below category average
monday marketer
-
Ratings
Role-based user permissions & privileges8.60 Ratings00 Ratings
Mobile access6.80 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Hootsuite
-
Ratings
monday marketer
7.6
Ratings
12% above category average
Automated sales alerts and tasks00 Ratings7.60 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Hootsuite
-
Ratings
monday marketer
9.5
Ratings
15% above category average
Calendaring00 Ratings9.60 Ratings
Event/webinar marketing00 Ratings9.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Hootsuite
-
Ratings
monday marketer
7.0
Ratings
3% above category average
Dashboards00 Ratings7.30 Ratings
Standard reports00 Ratings6.80 Ratings
Custom reports00 Ratings6.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Hootsuite
-
Ratings
monday marketer
8.8
Ratings
32% above category average
Role-based workflow & approvals00 Ratings9.70 Ratings
Customizability00 Ratings7.90 Ratings
Best Alternatives
Hootsuitemonday marketer
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CoSchedule Marketing Suite
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Score 10.0 out of 10
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Score 9.0 out of 10
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CoSchedule Marketing Suite
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Score 10.0 out of 10
LocaliQ
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Score 9.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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Score 8.1 out of 10
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User Ratings
Hootsuitemonday marketer
Likelihood to Recommend
8.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.6
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
9.7
(0 ratings)
Availability
9.8
(0 ratings)
-
(0 ratings)
Performance
9.8
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(0 ratings)
8.4
(0 ratings)
In-Person Training
6.0
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
7.2
(0 ratings)
-
(0 ratings)
Ease of integration
7.6
(0 ratings)
-
(0 ratings)
Product Scalability
8.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
Hootsuitemonday marketer
Likelihood to Recommend
Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.
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I think monday marketer is well suited to every organization, as it helps to track the current status of work/assignments, and helps lower down the chain of email communications for work status notifications, less use of Excel and other tools as we get all WBS like features at one place. monday marketer isn't suitable for you if you want to transfer your Excel project data which uses macros or complex formulas for any data items/columns.
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Pros
  • The product has a really interactive media library which is very helpful even when we are out of images.
  • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
  • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
  • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
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  • Tool with a very dynamic interface
  • The way monday.com notifies you when we have a message is very useful, everything is saved so we can look at it at any time.
  • The monday.com autosave offers greater peace of mind when working with cards.
  • Monday.com is a very well developed tool, with a modern design.
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Cons
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
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  • Importing Excel docs can sometimes be a struggle
  • Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
  • I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
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Likelihood to Renew
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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No answers on this topic
Usability
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
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It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
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Reliability and Availability
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
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No answers on this topic
Performance
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
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No answers on this topic
Support Rating
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
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I gave a 10, however, I have never needed to reach out to their support. I prefer self-led training, so if I ever ran into an issue, I was able to find a solution immediately in their knowledge base. It's insane how they have created a product-led software that really doesn't require direct support or implementation help. It's just easy. That being said, I can appreciate that there is direct support on hand if needed
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In-Person Training
Very easy to teach and learn
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No answers on this topic
Online Training
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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No answers on this topic
Implementation Rating
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
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No answers on this topic
Alternatives Considered
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
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We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing processes. monday marketer allowed us capabilities such as assigning items, setting up automated notifications based on status changes to notify business stakeholders, keeping track of correspondence for each component, and more. It was an easy selection for us.
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Scalability
It does more than I need.
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No answers on this topic
Return on Investment
  • Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement.
  • Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry.
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  • It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
  • The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
  • Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
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ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

monday marketer Screenshots

Screenshot of Marketing plan board main view