TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HG Insights Platform

    Score4 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A

    LinkedIn Sales Navigator

    Score8.7 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    Pricing
    HG Insights PlatformLinkedIn Sales Navigator
    Editions & Modules
    No answers on this topic
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    HG Insights PlatformLinkedIn Sales Navigator
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HG Insights PlatformLinkedIn Sales Navigator
    Considered Both Products
    HG Insights
    Chose HG Insights Platform
    excellent supplementary resource. Again, the HG Insights Platform lacks the contact element of the research.
    Incentivized
    Chose HG Insights Platform
    The selection of the HG Insights Platform was a strategic decision driven by our specific needs in a crowded B2B market.
    Incentivized
    Chose HG Insights Platform
    The HG Insights Platform layers on the CAPDB scoring capability which I have not seen in these other systems. It will even automate this process if you are willing to pay the extra price.
    Incentivized
    Chose HG Insights Platform
    The HG Insights Platform is number 1 in my eyes. I have never found a better source for getting the most up to date information
    Incentivized
    LinkedIn
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    68 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    56 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    66 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    49 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    47 Answers
    Features
    HG Insights PlatformLinkedIn Sales Navigator
    Prospecting
    Comparison of Prospecting features of HG Insights Platform and LinkedIn Sales Navigator
    Feature
    HG Insights Platform
    -
    Ratings
    LinkedIn Sales Navigator
    7.5
    179 Ratings
    3% below category average
    Advanced search00 Ratings7.9179 Ratings
    Identification of new leads00 Ratings7.5177 Ratings
    List quality00 Ratings7.6173 Ratings
    List upload/download00 Ratings6.9118 Ratings
    Ideal customer targeting00 Ratings7.8172 Ratings
    Load time/data access00 Ratings7.4159 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of HG Insights Platform and LinkedIn Sales Navigator
    Feature
    HG Insights Platform
    -
    Ratings
    LinkedIn Sales Navigator
    7.1
    177 Ratings
    9% below category average
    Contact information00 Ratings7.3156 Ratings
    Company information00 Ratings7.1177 Ratings
    Industry information00 Ratings6.8172 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of HG Insights Platform and LinkedIn Sales Navigator
    Feature
    HG Insights Platform
    -
    Ratings
    LinkedIn Sales Navigator
    7.0
    174 Ratings
    6% below category average
    Lead qualification process00 Ratings5.7133 Ratings
    Smart lists and recommendations00 Ratings7.1156 Ratings
    Salesforce integration00 Ratings6.3128 Ratings
    Company/business profiles00 Ratings8.5170 Ratings
    Alerts and reminders00 Ratings7.5152 Ratings
    Data hygiene00 Ratings6.3152 Ratings
    Automatic data refresh00 Ratings6.5132 Ratings
    Tags00 Ratings6.3126 Ratings
    Filters and segmentation00 Ratings9.1160 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of HG Insights Platform and LinkedIn Sales Navigator
    Feature
    HG Insights Platform
    -
    Ratings
    LinkedIn Sales Navigator
    6.2
    77 Ratings
    18% below category average
    Sales email templates00 Ratings6.670 Ratings
    Append emails to records00 Ratings5.865 Ratings
    Best Alternatives
    HG Insights PlatformLinkedIn Sales Navigator
    Small Businesses
    No answers on this topic
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Comscore Ad Metrix
    Score8 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    Comscore Ad Metrix
    Score8 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HG Insights PlatformLinkedIn Sales Navigator
    Likelihood to Recommend
    -
    (0 ratings)
    7.9
    (180 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    6.2
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    HG Insights PlatformLinkedIn Sales Navigator
    Likelihood to Recommend
    HG Insights
    For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    Pros
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
    Read full review
    Cons
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
    Read full review
    Likelihood to Renew
    HG Insights
    No answers on this topic
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
    Read full review
    Usability
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
    Read full review
    Support Rating
    HG Insights
    No answers on this topic
    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
    Read full review
    Implementation Rating
    HG Insights
    No answers on this topic
    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
    Read full review
    Alternatives Considered
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
    Read full review
    Return on Investment
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
    Read full review
    ScreenShots

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.