GroundTruth vs. Simpli.fi

Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.

Incentivized

Simpli.fi, in my opinion, is the leader in programmatic branding campaigns for small to medium sized businesses. Large national brands with six figure brands can afford to look elsewhere, even though Simpli.fi is adept and conducting campaigns for big business as well. Simpli.fi does LOCAL very well.

Incentivized

• Excellent CPM
• Optimizes delivery when given multiple creatives
• Good customer service

Incentivized

• Their geo-fencing capabilities are by far one of the best in the market. The reporting capabilities on the back end for geo-fencing is great & the way they can get down to a pinpoint location is great.
• Having access to the amount of exchanges that they partner with is great for a small agency that wouldn't normally have that reach.

Incentivized

• There is a learning curve to GroundTruth. The UI/UX can be improved further
• Bounce rates are high due to mobile only campaigns
• Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.

Incentivized

• Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
• When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.

Incentivized

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed

Incentivized

• We can take on more clients because of the ease of use for GroundTruth
• We can have multiple users

Incentivized

• Very good on ROI
• Our campaign performance is normally very good.
• Customer support is very responsive.

Incentivized