GroundTruth

GroundTruth

GroundTruth

4 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
GroundTruth	Score 6.2 out of 10	N/A	GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.	N/A

Pricing

GroundTruth

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
GroundTruth
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	GroundTruth

Best Alternatives
	GroundTruth
Small Businesses	Google AdMob Score 7.3 out of 10
Medium-sized Companies	Yahoo Native Score 6.6 out of 10
Enterprises	Marin Software Score 9.1 out of 10
All Alternatives	View all alternatives

User Ratings
	GroundTruth
Likelihood to Recommend	8.6 (0 ratings)

User Testimonials
	GroundTruth
Likelihood to Recommend	Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion. Incentivized Verified User Anonymous Read full review
Pros	Excellent CPM Optimizes delivery when given multiple creatives Good customer service Incentivized Mike McPeak Growth Marketing Director Read full review
Cons	There is a learning curve to GroundTruth. The UI/UX can be improved further Bounce rates are high due to mobile only campaigns Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use. Incentivized Verified User Anonymous Read full review
Alternatives Considered	GroundTruth was recommended to us by a vendor and was the only product we evaluated Incentivized Mike McPeak Growth Marketing Director Read full review
Return on Investment	We can take on more clients because of the ease of use for GroundTruth We can have multiple users Incentivized Darrell Canty Digital Marketing Analyst Read full review
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