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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Simpli.fi

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).N/A
    Pricing
    Simpli.fi
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Simpli.fi
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Simpli.fi
    Considered Both Products
    Simpli.fi
    Chose Simpli.fi
    We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business.
    There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with …
    Incentivized
    Chose Simpli.fi
    We are using Simpli.fi because it's unique geo-fence capability. Its programmatic cost is very reasonable. It's Bullseye online training is one of the best. It covers all the product knowledge required for the sales reps.
    Incentivized
    Chose Simpli.fi
    Simpli.fi's programmatic ad tools cater very well to SMBs. We chose Simpli.fi due to the ease of use, low minimum spending requirements, along with advancements in data management, including the use of unstructured data. Furthermore, their development of granular level …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    Simpli.fi
    Ad Network Integration
    Comparison of Ad Network Integration features of Simpli.fi
    Feature
    Simpli.fi
    5.8
    2 Ratings
    24% below category average
    Data Transfer3.72 Ratings
    DSP integration8.01 Ratings
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    Simpli.fi
    Small Businesses
    AdRoll
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    Medium-sized Companies
    Google Campaign Manager 360
    Score9 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score8.6 out of 10
    All AlternativesView all alternatives
    User Ratings
    Simpli.fi
    Likelihood to Recommend
    1.9
    (3 ratings)
    User Testimonials
    Simpli.fi
    Likelihood to Recommend
    Simpli.fi
    If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them. I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them. If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
    Incentivized
    Read full review
    Pros
    Simpli.fi
    • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
    • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
    • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
    Incentivized
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    Cons
    Simpli.fi
    • The approaches are not easily understood by our sales reps.
    • The reporting platform is pretty basic. The new platform is still in beta version.
    Incentivized
    Read full review
    Alternatives Considered
    Simpli.fi
    We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
    Incentivized
    Read full review
    Return on Investment
    Simpli.fi
    • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
    • The lack of a customer-facing dashboard is a weakness.
    • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
    Incentivized
    Read full review
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