Groove is a sales engagement platform that enables sales leaders to execute their strategy in a smarter and more adaptive way. With Groove, revenue leaders can use automation to do more with less, with the goal of driving greater efficiency and effectiveness across the customer lifecycle. Groove states they enable more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises.
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Salesforce Sales Engagement
Score 4.4 out of 10
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S alesforce Sales Engagement, formerly Einstein High Velocity Sales, is a cloud-based sales engagement platform that uses artificial intelligence capabilities to increase sales productivity.
When Groove was able to notify me that the other party already seen the email is pretty nice. It help us a lot to prepare what they will have to say. It will also help our business to grow more since they know that we are professionally waiting for them to reply.
HVS comes across as an early stage cadence management too and feels steps behind competitors in the space. It has great integration with Salesforce, being a Salesforce-owned platform this makes sense. It does a nice job making it easy to move between cadences with a clean list and sublisting design. This is largely where the benefits of HVS end. Currently, it is severely lacking features of some of the other cadence management tools. It is difficult to access important information like call notes, call disposition and history of outreach. It's there -- it's not easy to quick glance and see. A couple other misses are lacking account news -- Salesforce has account news on a tab but it rarely seems to pull press releases or relevant information. It really needs the ability to sort prospects within a cadence by account, time zone, or even by tag/star/priority. There is no simple way to see statistics from outreach across the board on a micro or macro level -- particularly without having the proper reports or dashboards setup for you in SF. Overall, HVS is functional but not bringing a lot of the luxury features that feel built in with other tools. The lack of these features does not make it impossible to get work done but it does affect productivity and the ability to move quickly during prospecting and outreach blocks. The only silver lining, and one that does not bring a lot of comfort at this exact moment, is that this is a Salesforce property. I can only imagine that SF has its eye on improving HVS and turning it into a really effective, highly competitive outreach tool.
Loads of room for improvement; the entire UI, in fact. Please make it easier to make edits after a cadence has been activated, add prospects to cadences, and create the cadences in the first place.
Groove is integral to our process and we're glad the price is affordable. The only way we would replace Groove is if the price went up or our C-suite decides to want a took that goes beyond Sales Enablement and Sales Automation
Groove is incredibly easy to use, and is flexible enough to use in a way that suits each rep. With the Omnibar, it can be used directly from Outlook, or reps can use it directly in the Groove platform itself. You can use their built-in dialer, email functionality, and even some LInkedIn messages.
Our Groove representative has been very attentive the the needs of our sales teams. They are always available to provide training for new employees and refreshers for members of the team who have been slow to adopt. The online support is also very good, I have had several questions answered quickly using the online support chat function.
At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
Groove's integration with Salesforce is its primary differentiator. Outreach/Salesloft cater to all CRMs and their sync with SFDC has a delay, requires additional configuration, and is often frustrating for admins. Salesforce Sales Engagement (formerly High Velocity Sales) also has a native integration (with no sync), but Groove is easier to use for the typical sales manager/sales rep end user. With Sales Engagement, I would be needed to help build functionality and alleviate issues, whereas with Groove, our users are much more self-sufficient.
We've had to return to ZoomInfo Engage, since High Velocity Sales hasn't worked out for us. HVS should be well suited for automated email responses and cadences. However, we have been unable to get it to work as we would like it to. Engage is not a great program either, but the simpleness has made it more effective for our current use case.
Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
