Groove is a sales engagement platform that enables sales leaders to execute their strategy in a smarter and more adaptive way. With Groove, revenue leaders can use automation to do more with less, with the goal of driving greater efficiency and effectiveness across the customer lifecycle. Groove states they enable more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises.
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Mailshake
Score 9.5 out of 10
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Mailshake is a suite of tools for teams sending sales emails, including pre-written emails, follow-up scheduling and send controls, merge fields and customization / personalization, in-built monitoring, and both an API and Zapier integrations, notably with Gmail and Google Suite.
When Groove was able to notify me that the other party already seen the email is pretty nice. It help us a lot to prepare what they will have to say. It will also help our business to grow more since they know that we are professionally waiting for them to reply.
Groove is integral to our process and we're glad the price is affordable. The only way we would replace Groove is if the price went up or our C-suite decides to want a took that goes beyond Sales Enablement and Sales Automation
Groove is incredibly easy to use, and is flexible enough to use in a way that suits each rep. With the Omnibar, it can be used directly from Outlook, or reps can use it directly in the Groove platform itself. You can use their built-in dialer, email functionality, and even some LInkedIn messages.
I found it pretty good - we were able to put email templates and campaigns together almost immediately. The reason I gave it an 8 is because if you want to edit those templates, the saving and making sure they were part of the campaigns was a little tricky and not intuitive.
Our Groove representative has been very attentive the the needs of our sales teams. They are always available to provide training for new employees and refreshers for members of the team who have been slow to adopt. The online support is also very good, I have had several questions answered quickly using the online support chat function.
Quick support. They offer very extensive and detailed tutorials on how to use the tool, as well as how to succeed in sending emails the right way. It probably reduces the number of support tickets and general support needs. The videos make it very easy to use their solutions. Great way to educate new clients.
At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
Groove's integration with Salesforce is its primary differentiator. Outreach/Salesloft cater to all CRMs and their sync with SFDC has a delay, requires additional configuration, and is often frustrating for admins. Salesforce Sales Engagement (formerly High Velocity Sales) also has a native integration (with no sync), but Groove is easier to use for the typical sales manager/sales rep end user. With Sales Engagement, I would be needed to help build functionality and alleviate issues, whereas with Groove, our users are much more self-sufficient.
You can use Mailchimp or SendGrid for similar use, with Mailchimp the email automation is limited, and SendGrid holds up quite well. However, Mailshake is strictly designed and well equipped for email outreach and unusually cold emails, and its usability is second to none.
Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
I'd say it was a net negative for us because the initiative did not lead to sales for us. It was probably HOW we were using it, and not the fault of the product itself. If you have luck with cold emails, and just need a new platform, Mailshake could be a great, and inexpensive option. Our loss was mostly employee time, and learning what doesn't work for us is a positive in the end.