Groove is a sales engagement platform that enables sales leaders to execute their strategy in a smarter and more adaptive way. With Groove, revenue leaders can use automation to do more with less, with the goal of driving greater efficiency and effectiveness across the customer lifecycle. Groove states they enable more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises.
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InsideSales Playbooks
Score 6.7 out of 10
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InsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine to help sales reps consistently engage all of their prospects in a personalized way. Just like Waze from Google helps drivers get to their destination quickly based on the data from other drivers,…
When Groove was able to notify me that the other party already seen the email is pretty nice. It help us a lot to prepare what they will have to say. It will also help our business to grow more since they know that we are professionally waiting for them to reply.
Playbooks is great for sales organizations that need help with efficiency and cadence. It is well suited for heavy calling and high emails on accounts. Playbooks also does a great job at taking the guesswork out of accounts for my reps. The only time I would think that Playbooks would be less appropriate would be if a company already has a similar system in place.
Groove is integral to our process and we're glad the price is affordable. The only way we would replace Groove is if the price went up or our C-suite decides to want a took that goes beyond Sales Enablement and Sales Automation
Groove is incredibly easy to use, and is flexible enough to use in a way that suits each rep. With the Omnibar, it can be used directly from Outlook, or reps can use it directly in the Groove platform itself. You can use their built-in dialer, email functionality, and even some LInkedIn messages.
It only took a day to get comfortable with Playbooks. The ease of use and overall usability is fantastic in the sense that it's pretty straightforward once you get enough repetitions in the tool. I also like all of the videos and resources available if support is needed
Our Groove representative has been very attentive the the needs of our sales teams. They are always available to provide training for new employees and refreshers for members of the team who have been slow to adopt. The online support is also very good, I have had several questions answered quickly using the online support chat function.
At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
Groove's integration with Salesforce is its primary differentiator. Outreach/Salesloft cater to all CRMs and their sync with SFDC has a delay, requires additional configuration, and is often frustrating for admins. Salesforce Sales Engagement (formerly High Velocity Sales) also has a native integration (with no sync), but Groove is easier to use for the typical sales manager/sales rep end user. With Sales Engagement, I would be needed to help build functionality and alleviate issues, whereas with Groove, our users are much more self-sufficient.
You can do so much more with Playbooks. the power dialer that we had previously just allowed us to take a few notes and disposition a call. with Playbooks, you can keep track of accounts. Keep track of conversations, lists of what needs to get done, schedule calls and much much more.
Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
Gives me valuable insight on what emails are being opened and read. This helps plan targeting.