Google Forms vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.9 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Intuit Mailchimp
Score 8.1 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
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Pricing
Google FormsIntuit Mailchimp
Editions & Modules
No answers on this topic
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
Google FormsIntuit Mailchimp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google FormsIntuit Mailchimp
Features
Google FormsIntuit Mailchimp
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
7.9
Ratings
1% below category average
Intuit Mailchimp
-
Ratings
Survey templates8.70 Ratings00 Ratings
Themes7.00 Ratings00 Ratings
Custom logo/branding8.00 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
9.4
Ratings
10% above category average
Intuit Mailchimp
-
Ratings
Changes to live survey10.00 Ratings00 Ratings
Question design help9.00 Ratings00 Ratings
Multiple question types9.20 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
8.5
Ratings
3% above category average
Intuit Mailchimp
-
Ratings
Survey logic flexibility8.50 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
9.1
Ratings
11% above category average
Intuit Mailchimp
-
Ratings
Response tracking8.90 Ratings00 Ratings
Data export9.00 Ratings00 Ratings
Standard reports8.80 Ratings00 Ratings
Custom reports9.50 Ratings00 Ratings
Analytics9.30 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
9.9
Ratings
13% above category average
Intuit Mailchimp
-
Ratings
Access controls9.80 Ratings00 Ratings
Compliance10.00 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
9.1
Ratings
10% above category average
Intuit Mailchimp
-
Ratings
Vendor-offered crowdsourcing9.00 Ratings00 Ratings
Respondent restrictions9.30 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Google Forms
-
Ratings
Intuit Mailchimp
7.8
Ratings
3% above category average
WYSIWYG email editor00 Ratings8.20 Ratings
Dynamic content00 Ratings7.10 Ratings
Ability to test dynamic content00 Ratings7.30 Ratings
Landing pages00 Ratings7.80 Ratings
A/B testing00 Ratings7.50 Ratings
Mobile optimization00 Ratings8.70 Ratings
Email deliverability reporting00 Ratings8.30 Ratings
List management00 Ratings7.60 Ratings
Triggered drip sequences00 Ratings7.80 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Google Forms
-
Ratings
Intuit Mailchimp
8.2
Ratings
5% above category average
Lead nurturing automation00 Ratings6.70 Ratings
Lead scoring and grading00 Ratings10.00 Ratings
Data quality management00 Ratings6.10 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Google Forms
-
Ratings
Intuit Mailchimp
7.2
Ratings
3% below category average
Calendaring00 Ratings7.50 Ratings
Event/webinar marketing00 Ratings7.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Google Forms
-
Ratings
Intuit Mailchimp
7.1
Ratings
6% below category average
Social sharing and campaigns00 Ratings6.30 Ratings
Social profile integration00 Ratings7.80 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Google Forms
-
Ratings
Intuit Mailchimp
7.3
Ratings
0% below category average
Dashboards00 Ratings7.70 Ratings
Standard reports00 Ratings7.80 Ratings
Custom reports00 Ratings6.30 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Google Forms
-
Ratings
Intuit Mailchimp
6.5
Ratings
14% below category average
API00 Ratings7.00 Ratings
Role-based workflow & approvals00 Ratings6.20 Ratings
Customizability00 Ratings5.60 Ratings
Integration with Salesforce.com00 Ratings6.10 Ratings
Integration with Microsoft Dynamics CRM00 Ratings5.00 Ratings
Integration with SugarCRM00 Ratings8.10 Ratings
Third-party software integrations00 Ratings7.70 Ratings
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User Ratings
Google FormsIntuit Mailchimp
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.4
(0 ratings)
Usability
9.8
(0 ratings)
8.7
(0 ratings)
Availability
10.0
(0 ratings)
9.5
(0 ratings)
Performance
10.0
(0 ratings)
8.9
(0 ratings)
Support Rating
8.0
(0 ratings)
8.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.4
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
3.0
(0 ratings)
9.5
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Google FormsIntuit Mailchimp
Likelihood to Recommend
Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
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I loved Mailchimp 10 years ago, and as a long-time user, I appreciate working with the brand I've been attached to for so many years. It still works well with regular email campaigns and with automation. However, if your email audience is constantly growing and you have a limited budget, it may be wise to explore the more affordable options.
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Pros
  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
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  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Cons
  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
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  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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We love the product. One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received. They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users. I would be surprised if anyone reacted negatively to the change.
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Usability
The interface is simple and intuitive. The first time you use Google Forms, it has a built in tutorial that goes through all the basics. Most people can pick up how to use it with minimal support. There are some advanced features that require a bit more work but there are plenty of videos and directions online. Google has a great support section that is easy to follow
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I think Mailchimp enables companies to cater to their customers without requiring direct interaction with them. A simple email can convey a great deal of information. The SMS feature can give a brief link with a sentence to show promotional offers. I think that best fits with the upcoming generation; I don't always want to read a long email with lots of pictures. I think Mailchimp is easy to navigate and has many valuable features.
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Reliability and Availability
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
I have not had to use Google Forms support - it's always worked as expected. However, with other Google products, I've always been able to find a plethora of resources for answering questions or dealing with issues. The benefit of Google is how widely adopted its products are and how robust its support is.
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Any time we needed their help or support they responded promptly, friendly, and straightforwardly. It's a great feature to have multi-language support as we are a diverse team, and anyone can reach out to receive help. We've always solved our inquires
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Implementation Rating
No answers on this topic
I am little satisfied with the MailChimp implementation process, since although it has been a bit complicated and we have had various complications that tried to affect our performance, with a little general effort, we take full advantage and currently It is out main marketing and advertising campaign platform.
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Alternatives Considered
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
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We chose Intuit Mailchimp over competing solutions because we found their free tier more generous, which allowed us to get started easier. Also compared to other solutions we found their drag and drop email builder to offer a much better experience and easier UI. We also liked their paid features and could see that we would be able to use Intuit Mailchimp for a long time and not need to migrate to another solution.
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Scalability
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
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  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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ScreenShots

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.