Google AdMob vs. GroundTruth

Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.

Incentivized

Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.

Incentivized

• Provides a complete ad verification system.
• Integration with Google Analytics.
• Transmission customization
• Ad network mediation is a great feature to manage many ad networks at the same time.

Incentivized

• Excellent CPM
• Optimizes delivery when given multiple creatives
• Good customer service

Incentivized

• Admob has very low prices for impressions or clicks on Android.
• Admob has very low prices for impressions or clicks in many countries including Europe.
• Admob is still having certain security issues: allowing sensitive ads on G rated apps.
• Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.

Incentivized

• There is a learning curve to GroundTruth. The UI/UX can be improved further
• Bounce rates are high due to mobile only campaigns
• Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.

Incentivized

hard to use, no support

No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.

Incentivized

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

• Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
• Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.

• We can take on more clients because of the ease of use for GroundTruth
• We can have multiple users

Incentivized