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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    123FormBuilder

    Score8 out of 10
    N/A123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual needs.

    $37

    per month per user

    FormAssembly

    Score8.6 out of 10
    N/AThe FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A
    Pricing
    123FormBuilderFormAssembly
    Editions & Modules
    Gold
    $37.00
    per month per user
    Platinum
    $49.00
    per month per user
    Diamond
    $99.00
    per month per user
    Enterpise
    $225
    per month per user
    Basic
    Free
    Basic
    Contact Sales
    Enterprise
    Contact sales
    Government
    Contact sales
    Team
    Contact Sales
    Essentials
    Contact Sales
    Offerings
    Pricing Offerings
    123FormBuilderFormAssembly
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsDiscount of up to 50% available for annual pricing.—
    More Pricing Information
    Community Pulse
    123FormBuilderFormAssembly
    Considered Both Products
    Kiteworks
    No answer on this topic
    FormAssembly
    Chose FormAssembly
    FormAsssembly is the leader in Salesforce integrated forms. It is the most powerful, dependable,and has the best Salesforce integration.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    123FormBuilderFormAssembly
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of 123FormBuilder and FormAssembly
    Feature
    123FormBuilder
    -
    Ratings
    FormAssembly
    9.4
    10 Ratings
    17% above category average
    Survey templates00 Ratings9.87 Ratings
    Themes00 Ratings8.58 Ratings
    Custom logo/branding00 Ratings10.010 Ratings
    Survey Content
    Comparison of Survey Content features of 123FormBuilder and FormAssembly
    Feature
    123FormBuilder
    -
    Ratings
    FormAssembly
    10.0
    10 Ratings
    16% above category average
    Changes to live survey00 Ratings10.09 Ratings
    Question design help00 Ratings10.08 Ratings
    Multiple question types00 Ratings10.010 Ratings
    Survey Logic
    Comparison of Survey Logic features of 123FormBuilder and FormAssembly
    Feature
    123FormBuilder
    -
    Ratings
    FormAssembly
    10.0
    9 Ratings
    19% above category average
    Survey logic flexibility00 Ratings10.09 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of 123FormBuilder and FormAssembly
    Feature
    123FormBuilder
    -
    Ratings
    FormAssembly
    9.5
    10 Ratings
    15% above category average
    Response tracking00 Ratings10.010 Ratings
    Data export00 Ratings10.09 Ratings
    Standard reports00 Ratings10.07 Ratings
    Custom reports00 Ratings10.07 Ratings
    Analytics00 Ratings7.56 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of 123FormBuilder and FormAssembly
    Feature
    123FormBuilder
    -
    Ratings
    FormAssembly
    9.0
    8 Ratings
    3% above category average
    Access controls00 Ratings7.96 Ratings
    Compliance00 Ratings10.07 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of 123FormBuilder and FormAssembly
    Feature
    123FormBuilder
    -
    Ratings
    FormAssembly
    7.9
    4 Ratings
    4% below category average
    Vendor-offered crowdsourcing00 Ratings6.01 Ratings
    Respondent restrictions00 Ratings9.74 Ratings
    Best Alternatives
    123FormBuilderFormAssembly
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    123FormBuilderFormAssembly
    Likelihood to Recommend
    1.0
    (8 ratings)
    10.0
    (13 ratings)
    Likelihood to Renew
    6.0
    (4 ratings)
    8.5
    (3 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    123FormBuilderFormAssembly
    Likelihood to Recommend
    Kiteworks
    If you have a lot of customer interaction with your site, where you need to collected specific, targeted, situational data, 123FormBuilder is an absolute winner. If your site is more information and perhaps leads to a software platform or other product or service, 123FormBuilder might prove unnecessarily robust for you. Something simpler and cheaper might make more sense for you. But in most cases where you're seeking to collect information from customers, I'd happily recommend 123FormBuilder.
    Incentivized
    Read full review
    FormAssembly
    Digitizing your company's physical paper transactions. Once digitized, your staff/users can easily access it with their mobiles or anything that has a browser. This gives them convenience and saves paper waste. Some scenarios I think are when some people would like to treat from assembly as a document signing platform like DocuSign or Conva.
    Incentivized
    Read full review
    Pros
    Kiteworks
    • Ease of constructing a form with requisite inputs
    • Customizable look and feel options based on varying requirements in our case
    • Logic based branching & validation
    Incentivized
    Read full review
    FormAssembly
    • It integrates well with Salesforce. It allows for bi-directional communication which is critical for our form. To provide the custom with a good UX, the form dynamically responds to their input, saves their choices as records in Salesforce and then puts in them in the next step in the process.
    • FormAssembly allows for custom scripts to be used (javascript, CSS and html). This has allow for our forms to align better with our branding and provide for a more robust and clean UX.
    • We can communicate from one form to another using dynamic url variables. Due to the complexity of our forms this is huge. It allows for our customers to input less, save their info in Salesforce and they stay in a natural workflow regardless of how many forms we need to incorporate.
    Incentivized
    Read full review
    Cons
    Kiteworks
    • Some employees are intimidated at first. After all, it is html.
    • There is so much functionality that it can be easy for novices to get lost.
    • Will there be more payment flexibility? parents use more of the bank to person payment options.
    Incentivized
    Read full review
    FormAssembly
    • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
    • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
    • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
    Incentivized
    Read full review
    Likelihood to Renew
    Kiteworks
    I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products
    Incentivized
    Read full review
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    Usability
    Kiteworks
    Easy to install and quickly explain to others how to use
    Incentivized
    Read full review
    FormAssembly
    Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
    Incentivized
    Read full review
    Reliability and Availability
    Kiteworks
    I did not encounter any blackout issues
    Incentivized
    Read full review
    FormAssembly
    No answers on this topic
    Performance
    Kiteworks
    The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
    Incentivized
    Read full review
    FormAssembly
    No answers on this topic
    Support Rating
    Kiteworks
    Very neutral, did not have to use support a lot
    Incentivized
    Read full review
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    Online Training
    Kiteworks
    I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
    Incentivized
    Read full review
    FormAssembly
    No answers on this topic
    Implementation Rating
    Kiteworks
    123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
    Incentivized
    Read full review
    FormAssembly
    No answers on this topic
    Alternatives Considered
    Kiteworks
    Compared to JotForm or Woofoo, 123ContactForm offers a much better interface and better flexibility than the other tools. I have used JotForm only to get stumped by their inability to push the limits of the form. As for Woofoo, the level of ease of use in terms of their interface leaves much to be desired. Any updates made to their form was down using a WYSIWYG, where with 123ContactForm you can make the updates while building the form
    Incentivized
    Read full review
    FormAssembly
    When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
    Incentivized
    Read full review
    Scalability
    Kiteworks
    It was easy to install and I believe that would make it easy to use across several websites
    Incentivized
    Read full review
    FormAssembly
    No answers on this topic
    Return on Investment
    Kiteworks
    • 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.
    Read full review
    FormAssembly
    • We used to use Joomla built-in forms on our site... oh wow, what an upgrade. FormAssembly is miles ahead. We've saved so much time - we get better, cleaner responses and our users don't have to waste time.
    • Updating our existing client records using FormAssembly is a godsend. It's super easy to direct our clients to the proper places.
    • We get creative, sometimes. We've built in a feature for our Excel reports that automatically pushes a response through FormAssembly, into SalesForce - so that when salespeople complete an Excel report, then can quickly/easily update SalesForce without logging into anything. Thanks for the workaround, FormAssembly!
    Incentivized
    Read full review
    ScreenShots

    123FormBuilder Screenshots

    Screenshot of the 123FormBuilder home pageScreenshot of the dashboardScreenshot of the form editorScreenshot of the new form windowScreenshot of where to add integrations to formsProduct screenshot

    FormAssembly Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot