Folloze vs. Uberflip

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folloze
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
Uberflip
Score 8.2 out of 10
N/A
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user…N/A
Pricing
FollozeUberflip
Editions & Modules
Folloze
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FollozeUberflip
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredRequired
Additional Details
More Pricing Information
Community Pulse
FollozeUberflip
Features
FollozeUberflip
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
Ratings
5% below category average
Uberflip
-
Ratings
Automated routing and prioritization7.50 Ratings00 Ratings
Customer interaction histories7.70 Ratings00 Ratings
Syndicated content7.30 Ratings00 Ratings
Personalization8.10 Ratings00 Ratings
Engagement data tracking7.70 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
Ratings
5% below category average
Uberflip
-
Ratings
Ad campaign creation7.80 Ratings00 Ratings
Display advertising7.40 Ratings00 Ratings
Contextual advertising7.10 Ratings00 Ratings
Social advertising7.30 Ratings00 Ratings
Ad reporting and analytics7.50 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.5
Ratings
9% below category average
Uberflip
-
Ratings
Standard visitor segmentation7.40 Ratings00 Ratings
Behavioral visitor segmentation7.60 Ratings00 Ratings
ABM sales intelligence7.50 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
7.1
Ratings
9% below category average
Uberflip
-
Ratings
3rd party intent signals6.40 Ratings00 Ratings
Downstream intent signals7.50 Ratings00 Ratings
Account identification7.60 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.5
Ratings
11% below category average
Uberflip
-
Ratings
Automated workflow & orchestration7.50 Ratings00 Ratings
Best Alternatives
FollozeUberflip
Small Businesses
Dealfront
Dealfront
Score 8.6 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Paperflite
Paperflite
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollozeUberflip
Likelihood to Recommend
7.3
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.0
(0 ratings)
Usability
8.0
(0 ratings)
9.8
(0 ratings)
Availability
8.2
(0 ratings)
9.1
(0 ratings)
Performance
7.3
(0 ratings)
7.3
(0 ratings)
Support Rating
6.4
(0 ratings)
3.1
(0 ratings)
Online Training
4.5
(0 ratings)
10.0
(0 ratings)
Implementation Rating
9.1
(0 ratings)
10.0
(0 ratings)
Configurability
5.5
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
5.5
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
FollozeUberflip
Likelihood to Recommend
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
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Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
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Pros
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
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  • Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
  • Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
  • Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.
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Cons
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
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  • Decent amount of bugs in the system, constantly need to work with support.
  • Continues to raise their prices without adding much extra value.
  • Lots of turnover on their customer team's.
  • Somewhat customizable but could use some work on making hubs not all look exactly the same.
  • Mixed bag on the helpfulness of their teams.
  • Not overly proactive with suggestions for optimization or knowledge of their accounts.
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Likelihood to Renew
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
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This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
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Usability
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
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Reliability and Availability
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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After using Uberflip for more than a year, we have yet to experience any down time.
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Performance
pages load slow sometimes
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No answers on this topic
Support Rating
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
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The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
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Online Training
5 as we did it with our own people in house and not with Folloze
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It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
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Implementation Rating
I was not involved with the implementation of Folloze. This project was executed before I was hired
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The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
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Alternatives Considered
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
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When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
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Scalability
there are still a lot of things that need to be made available within the product
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No answers on this topic
Return on Investment
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
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  • Has allowed us to really understand what content is resonating most with our audiences.
  • Ability to clearly see what channels/campaigns are driving the most qualified traffic, which helps us with budget allocations year-to-year.
  • Enrichment has given us a very detailed look at activity on the user-level, which our sales team loves!
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ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.