Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.
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Uberflip
Score 8.2 out of 10
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Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works.
For $200 monthly the user…
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Pricing
Folloze
Uberflip
Editions & Modules
Folloze
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Pricing Offerings
Folloze
Uberflip
Free Trial
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Free/Freemium Version
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Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Required
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More Pricing Information
Community Pulse
Folloze
Uberflip
Features
Folloze
Uberflip
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
Ratings
5% below category average
Uberflip
-
Ratings
Automated routing and prioritization
7.50 Ratings
00 Ratings
Customer interaction histories
7.70 Ratings
00 Ratings
Syndicated content
7.30 Ratings
00 Ratings
Personalization
8.10 Ratings
00 Ratings
Engagement data tracking
7.70 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
Ratings
5% below category average
Uberflip
-
Ratings
Ad campaign creation
7.80 Ratings
00 Ratings
Display advertising
7.40 Ratings
00 Ratings
Contextual advertising
7.10 Ratings
00 Ratings
Social advertising
7.30 Ratings
00 Ratings
Ad reporting and analytics
7.50 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.5
Ratings
9% below category average
Uberflip
-
Ratings
Standard visitor segmentation
7.40 Ratings
00 Ratings
Behavioral visitor segmentation
7.60 Ratings
00 Ratings
ABM sales intelligence
7.50 Ratings
00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
7.1
Ratings
9% below category average
Uberflip
-
Ratings
3rd party intent signals
6.40 Ratings
00 Ratings
Downstream intent signals
7.50 Ratings
00 Ratings
Account identification
7.60 Ratings
00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.
Integrating the contact form with our CRM has been a lengthy and on-going process
We use iframe for some of our content pieces and I think it could look better than it does now
We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.