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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score7.7 out of 10
    Enterprise companies (1,001+ employees)
    Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
    Pricing
    Folloze
    Editions & Modules
    Folloze
    Contact Sales
    Offerings
    Pricing Offerings
    Folloze
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeRequired
    Additional Details—
    More Pricing Information
    Community Pulse
    Folloze
    Considered Both Products
    Folloze
    Chose Folloze
    Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment)
    The set of features offered in Folloze enables clear view of leads and email engagements
    The analytics module provides greater insights over email campaigns
    Incentivized
    Chose Folloze
    Folloze is in a league of it's own when comparing it to previous resources our team has leveraged in the past. The biggest part of this statement really comes down to the integration piece. Whether it's Google Analytics or Marketo, Folloze has truly set the bar on being able to …
    Incentivized
    Chose Folloze
    We have not used other products quite like Folloze.
    Incentivized
    Chose Folloze
    Folloze is a much easier platform to use compared to PathFactory. The platform is more intuitive, and there is greater functionality.
    Incentivized
    Chose Folloze
    Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting …
    Incentivized
    Chose Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use …
    Incentivized
    Chose Folloze
    Folloze is more user-friendly!!
    Incentivized
    Chose Folloze
    Cannot comment as I was not part of the ultimate decisionmaking process.
    Incentivized
    Chose Folloze
    We needed to solve our KPI and track our ABM deliverables, Folloze was perfect tool for that.
    Incentivized
    Chose Folloze
    Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page …
    Incentivized
    Chose Folloze
    In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater …
    Incentivized
    Chose Folloze
    Folloze is a lot easier to use vs. Drupal when building out pages. The look of Drupal is not as pleasing to the eyes as the way you can customize it on Folloze. Folloze also does not require any coding, so it takes away the complication and chances of "missed codes" or errors …
    Incentivized
    Chose Folloze
    Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution.
    Incentivized
    Chose Folloze
    Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or unbounce, …
    Incentivized
    Chose Folloze
    We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM.
    Incentivized
    Chose Folloze
    We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank …
    Incentivized
    Chose Folloze
    PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern.
    Incentivized
    Chose Folloze
    Folloze has a great account management team!
    Incentivized
    Chose Folloze
    Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department.
    Incentivized
    Chose Folloze
    I am not part of the purchasing decision or evaluation process. I am just a user, and I haven't used anything like this before.
    Incentivized
    Chose Folloze
    More intuitive user experience, price point, and CSM options aligned to our budget.
    Incentivized
    Chose Folloze
    N/A- I was not a part of the selection process for Folloze so I cannot answer this.
    Incentivized
    Chose Folloze
    We reviewed Folloze against path factory and Adobe but found the platforms to be less agile, and the ability to get started would require significant resources and timelines. We found Folloze to have great intent connections and focused more on being a landing page than a …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    47 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    45 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    40 Answers
    Features
    Folloze
    Engagement
    Comparison of Engagement features of Folloze
    Feature
    Folloze
    7.7
    10 Ratings
    5% below category average
    Automated routing and prioritization7.510 Ratings
    Customer interaction histories7.710 Ratings
    Syndicated content7.39 Ratings
    Personalization8.110 Ratings
    Engagement data tracking7.710 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze
    Feature
    Folloze
    7.4
    9 Ratings
    5% below category average
    Ad campaign creation7.89 Ratings
    Display advertising7.49 Ratings
    Contextual advertising7.19 Ratings
    Social advertising7.39 Ratings
    Ad reporting and analytics7.59 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze
    Feature
    Folloze
    7.5
    10 Ratings
    9% below category average
    Standard visitor segmentation7.410 Ratings
    Behavioral visitor segmentation7.610 Ratings
    ABM sales intelligence7.510 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze
    Feature
    Folloze
    7.2
    10 Ratings
    8% below category average
    3rd party intent signals6.410 Ratings
    Downstream intent signals7.59 Ratings
    Account identification7.610 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze
    Feature
    Folloze
    7.5
    9 Ratings
    11% below category average
    Automated workflow & orchestration7.59 Ratings
    Best Alternatives
    Folloze
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    6sense
    Score8.7 out of 10
    Enterprises
    ZoomInfo Marketing
    Score7.8 out of 10
    All AlternativesView all alternatives
    User Ratings
    Folloze
    Likelihood to Recommend
    7.3
    (48 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    Usability
    8.0
    (48 ratings)
    Availability
    8.2
    (1 ratings)
    Performance
    7.3
    (1 ratings)
    Support Rating
    6.4
    (41 ratings)
    Online Training
    4.5
    (1 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    Configurability
    5.5
    (1 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    Product Scalability
    5.5
    (1 ratings)
    Professional Services
    9.1
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    User Testimonials
    Folloze
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.