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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score7.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Khoros Social Media Management

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
    Pricing
    EmplifiKhoros Social Media Management
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EmplifiKhoros Social Media Management
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    EmplifiKhoros Social Media Management
    Considered Both Products
    Emplifi Inc
    Chose Emplifi
    A better tool in terms of measurement
    Incentivized
    Chose Emplifi
    Socialbakers Analytics is significantly easier to use and offers more robust and better qualitative insights than Sysomos MAP. For deeper metrics around promoted posts, publishing cadence, competitive gaps, and trendsetting content, Socialbakers is unmatched.
    Incentivized
    Khoros (Formerly Spredfast + Lithium)
    Chose Khoros Social Media Management
    I think Khoros Social Media Management is at the middle of platforms such as Sprinklr and Emplifi in the top, and Zoho Social at the bottom. I'd chose Khoros Social Media Management again for a middle-size to small-size company I work with, if their social media needs aren't …
    Incentivized
    Chose Khoros Social Media Management
    Khoros and Socialbakers are both excellent at social analysis, however, Khoros outpaces Socialbakers in real-time social event coverage.
    Incentivized
    Chose Khoros Social Media Management
    Percolate and Curalate both offer similar features as Khoros. We ended up selecting Khoros again because we were already familiar with how it worked, didn't have any major issues with it in the past, and saw no reason to discontinue our partnership with the platform in order to …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    105 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    75 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    107 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    50 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    52 Answers
    Features
    EmplifiKhoros Social Media Management
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Khoros Social Media Management
    Feature
    Emplifi
    7.8
    4 Ratings
    1% above category average
    Khoros Social Media Management
    7.9
    120 Ratings
    2% above category average
    Boolean keyword searches8.52 Ratings9.093 Ratings
    Filtering out noise/spam7.13 Ratings6.9102 Ratings
    Sentiment analysis8.02 Ratings8.991 Ratings
    Broad channel coverage7.54 Ratings7.0113 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Khoros Social Media Management
    Feature
    Emplifi
    7.4
    5 Ratings
    8% below category average
    Khoros Social Media Management
    8.6
    151 Ratings
    7% above category average
    Content planning and scheduling7.85 Ratings9.5149 Ratings
    Audience targeting7.04 Ratings8.0115 Ratings
    Content optimization6.85 Ratings9.09 Ratings
    Workflow management8.24 Ratings8.0133 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Khoros Social Media Management
    Feature
    Emplifi
    6.3
    4 Ratings
    23% below category average
    Khoros Social Media Management
    8.8
    116 Ratings
    10% above category average
    Automated routing and prioritization6.64 Ratings8.594 Ratings
    Customer interaction histories6.43 Ratings8.0106 Ratings
    Bulk actions5.83 Ratings9.997 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Khoros Social Media Management
    Feature
    Emplifi
    7.8
    3 Ratings
    1% above category average
    Khoros Social Media Management
    7.6
    106 Ratings
    2% below category average
    Lead generation8.01 Ratings8.050 Ratings
    Content marketing7.33 Ratings7.589 Ratings
    Paid media management8.02 Ratings7.12 Ratings
    Campaigns and promotions8.01 Ratings8.093 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Khoros Social Media Management
    Feature
    Emplifi
    7.2
    5 Ratings
    16% below category average
    Khoros Social Media Management
    7.5
    150 Ratings
    12% below category average
    Twitter6.75 Ratings8.0141 Ratings
    Facebook8.05 Ratings8.0146 Ratings
    LinkedIn5.95 Ratings6.0107 Ratings
    Google+8.01 Ratings9.018 Ratings
    Instagram7.05 Ratings8.5135 Ratings
    Pinterest7.03 Ratings6.048 Ratings
    YouTube8.02 Ratings7.333 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Khoros Social Media Management
    Feature
    Emplifi
    7.6
    5 Ratings
    4% below category average
    Khoros Social Media Management
    8.9
    134 Ratings
    12% above category average
    Campaign success analytics8.34 Ratings8.5124 Ratings
    Real-time tracking7.25 Ratings9.4123 Ratings
    Competitor analysis7.44 Ratings8.979 Ratings
    Account management
    Comparison of Account management features of Emplifi and Khoros Social Media Management
    Feature
    Emplifi
    7.3
    5 Ratings
    9% below category average
    Khoros Social Media Management
    8.0
    139 Ratings
    0% below category average
    Role-based user permissions & privileges8.25 Ratings9.0135 Ratings
    Mobile access6.42 Ratings7.0114 Ratings
    Best Alternatives
    EmplifiKhoros Social Media Management
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiKhoros Social Media Management
    Likelihood to Recommend
    8.8
    (74 ratings)
    8.0
    (187 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    8.0
    (34 ratings)
    Usability
    7.3
    (2 ratings)
    8.5
    (29 ratings)
    Availability
    -
    (0 ratings)
    9.7
    (11 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (8 ratings)
    Support Rating
    9.0
    (42 ratings)
    7.7
    (31 ratings)
    In-Person Training
    -
    (0 ratings)
    8.9
    (7 ratings)
    Online Training
    6.0
    (1 ratings)
    6.0
    (7 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    7.7
    (24 ratings)
    Ease of integration
    -
    (0 ratings)
    5.5
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (125 ratings)
    User Testimonials
    EmplifiKhoros Social Media Management
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
    Incentivized
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
    • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
    • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
    Incentivized
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Look and feel of the interface could use a refresh as it's not very exciting to use
    • Improve analytics features and accuracy
    • Facilitate bulk actions
    • Better alerts/visibility of collaborative actions and assigned tasks
    • Clearer communication around new feature releases and announcements
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
    Incentivized
    Read full review
    Reliability and Availability
    Emplifi Inc
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
    Read full review
    Performance
    Emplifi Inc
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
    Incentivized
    Read full review
    In-Person Training
    Emplifi Inc
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
    Read full review
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
    Incentivized
    Read full review
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
    Read full review
    Scalability
    Emplifi Inc
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
    • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
    • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
    Incentivized
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

    Khoros Social Media Management Screenshots

    Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.