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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    OutboundEngine

    Score8.5 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Pricing
    emfluence Marketing PlatformOutboundEngine
    Editions & Modules
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    Offerings
    Pricing Offerings
    emfluence Marketing PlatformOutboundEngine
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$3,100 one-time fee per installation$99 per user
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.More information is available on the vendor's website.
    More Pricing Information
    Community Pulse
    emfluence Marketing PlatformOutboundEngine
    Considered Both Products
    emfluence Digital Marketing
    No answer on this topic
    Elm Street Technology
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    41 Answers
    Delivers good value for the price
    No answers on this topic
    74%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    41 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    67%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    46 Answers
    Features
    emfluence Marketing PlatformOutboundEngine
    Email & Online Marketing
    Comparison of Email & Online Marketing features of emfluence Marketing Platform and OutboundEngine
    Feature
    emfluence Marketing Platform
    8.4
    6 Ratings
    10% above category average
    OutboundEngine
    8.1
    49 Ratings
    9% above category average
    WYSIWYG email editor9.16 Ratings00 Ratings
    Dynamic content8.66 Ratings00 Ratings
    Ability to test dynamic content8.26 Ratings00 Ratings
    Landing pages8.24 Ratings00 Ratings
    A/B testing8.25 Ratings00 Ratings
    Mobile optimization7.75 Ratings8.643 Ratings
    Email deliverability reporting9.16 Ratings7.749 Ratings
    List management8.26 Ratings7.943 Ratings
    Triggered drip sequences8.24 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of emfluence Marketing Platform and OutboundEngine
    Feature
    emfluence Marketing Platform
    8.1
    5 Ratings
    4% above category average
    OutboundEngine
    5.4
    38 Ratings
    22% below category average
    Lead nurturing automation9.15 Ratings00 Ratings
    Lead scoring and grading7.74 Ratings00 Ratings
    Data quality management8.24 Ratings00 Ratings
    Automated sales alerts and tasks7.33 Ratings5.438 Ratings
    Campaign Management
    Comparison of Campaign Management features of emfluence Marketing Platform and OutboundEngine
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    13% above category average
    OutboundEngine
    -
    Ratings
    Calendaring8.23 Ratings00 Ratings
    Event/webinar marketing8.63 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of emfluence Marketing Platform and OutboundEngine
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    OutboundEngine
    7.8
    47 Ratings
    17% above category average
    Social sharing and campaigns8.23 Ratings7.847 Ratings
    Social profile integration8.63 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of emfluence Marketing Platform and OutboundEngine
    Feature
    emfluence Marketing Platform
    6.7
    6 Ratings
    9% below category average
    OutboundEngine
    -
    Ratings
    Dashboards9.16 Ratings00 Ratings
    Standard reports7.26 Ratings00 Ratings
    Custom reports3.76 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of emfluence Marketing Platform and OutboundEngine
    Feature
    emfluence Marketing Platform
    8.2
    5 Ratings
    9% above category average
    OutboundEngine
    -
    Ratings
    API8.63 Ratings00 Ratings
    Role-based workflow & approvals8.63 Ratings00 Ratings
    Customizability8.25 Ratings00 Ratings
    Integration with Salesforce.com7.22 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
    Best Alternatives
    emfluence Marketing PlatformOutboundEngine
    Small Businesses
    Vbout
    Score9.9 out of 10
    monday marketer
    Score8.5 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    LocaliQ
    Score9 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    emfluence Marketing PlatformOutboundEngine
    Likelihood to Recommend
    9.1
    (6 ratings)
    8.3
    (60 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    6.4
    (6 ratings)
    Availability
    -
    (0 ratings)
    8.9
    (27 ratings)
    Support Rating
    -
    (0 ratings)
    7.9
    (24 ratings)
    User Testimonials
    emfluence Marketing PlatformOutboundEngine
    Likelihood to Recommend
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    Pros
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    Cons
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Likelihood to Renew
    emfluence Digital Marketing
    No answers on this topic
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Usability
    emfluence Digital Marketing
    No answers on this topic
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    Reliability and Availability
    emfluence Digital Marketing
    No answers on this topic
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
    Read full review
    Support Rating
    emfluence Digital Marketing
    No answers on this topic
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    Alternatives Considered
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    Return on Investment
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails